AP NEWS
Related topics

Manufacturers Display Component They Call Revolutionary

September 8, 1987

NASHVILLE, Tenn. (AP) _ Manufacturers of satellite television equipment are displaying a component they say has revolutionized the industry.

The integrated receiver descrambler, or IRD, incorporates the satellite receiver, digital stereo sound, lock out capabilities and remote control into a single piece of equipment. It was displayed Tuesday during a meeting of the Satellite Broadcasting and Communications Association.

Those functions have been available to satellite dish owners, but separately and at a higher cost, said Tola Murphy, director of marketing development for Showtime, a cable programming sales company.

″It’s a compact piece of electronics,″ she said. ″That is a very big thing at the convention.″

Two years ago the cost to satellite dish owners of a complete, top-of-the- lin e satellite system would have been aboout $6,000, Ms. Murphy said. But with the IRD, satellite dish owners can buy a system of better quality for about $3,000, she said.

″The IRD is a state-of-the-art receiver with all sorts of wonderful components built into it,″ she said.

According to the satellite association, average monthly sales of home satellite dish systems increased 20 percent in the fourth quarter of 1986, compared to the first quarter of this year.

The association predicts that more than 3 million people will own satellite dishes by the end of next year, up from about 1.8 million this year.

Christine Gliozzo, spokeswoman for the association, said the IRD had generated the most interest so far in the convention, which began Monday and ends Wednesday.

″It’s really revolutionizing the industry,″ she said.

AP RADIO
Update hourly