Improving Returns by 12% with the Aid of a Marketing Mix Strategy for a Frozen Food Retailer - Quantzig

November 30, 2018

LONDON--(BUSINESS WIRE)--Nov 30, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest The client is a leading player in the frozen food industry with an annual revenue of $17 billion. They have been supplying quality frozen food products to foodservice operators for the last 40 years. Despite being a well-known brand in the frozen food industry, the company was finding it difficult to analyze their marketing effectiveness. Therefore the primary aim of the client was to develop effective marketing plans to achieve their business goals and optimize their costs.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181130005144/en/

Marketing mix strategy for a frozen food retailer. (Photo: Business Wire)

With the onset of the modern lifestyle, traditional living methods have seen a huge decline. Busy lifestyle has compelled customers to shift towards ready to cook meals and has paved the way for frozen foods. Despite this rising demand, companies operating in the frozen food industry are facing several challenges such as inadequate distribution facilities in semi-urban and rural areas and dependence on third-party distributors to reach retail consumers. This forced organizations to opt for an effective marketing mix strategy to communicate the essential benefits and features of a company’s offerings to the end-users.

“A robust marketing mix strategy is essential for the development of a brand and involves the evaluation of various market components such as product, promotion, price, and place,” says a market expert from Quantzig.

Quantzig has been devising various business strategies for 55 Fortune 500 companies for 15+ years. To know how we helped a company in the frozen food industry in developing a successful marketing mix strategy,

Quantzig’s marketing mix strategy helped the client to gain insights into their marketing effectiveness and brand position in the frozen food industry. This helped them in enhancing their customer reach and improving returns by over 12%. Moreover, they were able to vary their marketing activities according to the resources, market conditions, and consumer needs.

To know how you can leverage Quantzig’s analytics and BI dashboards to extract the required data to formulate an effective marketing mix strategy for your organization, .

Quantzig’s marketing mix solutions helped the client to:

Boost customer reach and improve returns by over 12%. Improve their brand position. To know how a marketing mix strategy can help your organization in reaching out to your customers,

Quantzig’s marketing mix strategy offered predictive insights on:

Analyzing their marketing effectiveness. Uncovering innovative ways to reach new consumers. To know more about the role of marketing mix strategy digital in the frozen food industry, .

About Quantzig

is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:

View source version on businesswire.com:https://www.businesswire.com/news/home/20181130005144/en/

CONTACT: Quantzig

Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455




SOURCE: Quantzig

Copyright Business Wire 2018.

PUB: 11/30/2018 07:57 AM/DISC: 11/30/2018 07:57 AM


Update hourly