Vested Hires Lumentus Partner Christina Bertinelli As Managing Director
NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Vested, a rapidly growing and award-winning financial communications firm, is thrilled to announce the appointment of Christina Bertinelli as a new managing director for its New York office. Bertinelli joins the Vested team with more than 20 years of experience in financial services and investor communications and storytelling. In particular, Bertinelli has a long track record working with private equity firms, hedge funds and insurance companies.
In this role, Bertinelli will play an instrumental part in expanding the firm’s client base and leading Vested’s growing marketing offering, which currently includes social media, web design, digital ad-buying and branding, among other services. Upon starting, Bertinelli has already brought over two former Lumentus clients: J.C. Flowers, a private equity investment firm dedicated to investing globally in the financial services industry; and MidOcean Partners, a private equity firm specializing in leveraged buyouts, recapitalizations and growth capital investments in middle-market companies.
“The financial services industry is constantly evolving, and the importance of brands’ digital reputation is increasingly important,” said Vested President Binna Kim. “Because of this, bringing Christina on board was an obvious choice. As a long-time player in the financial marketing and reputation management space, Christina’s knowledge and experience, as well as her seasoned leadership skills, will help Vested expand its approach to integrated communications in 2019 and beyond.”
Bertinelli joins Kim, CEO Dan Simon, COO Ishviene Arora, CEO of Professional Services Amber Roberts, and Managing Director Eric Hazard as part of Vested’s expanding leadership team.
Prior to joining Vested, Bertinelli spent more than four years as a senior partner at Lumentus, where she established and then led the firm’s digital reputation practice. In that role, she oversaw a team of creatives and directed strategy around client content, user and audience experience, program measurement, search strategy, comprehensive communications, and brand marketing, as well as large-scale corporate events -- for clients in the financial services.
Previously, Christina founded and managed the New York office of Instinctif Partners, a top UK-based communications agency. And before that, she served as VP of account management at GO Productions, a boutique creative agency; and SVP of client relations at Broadstreet, a corporate and marketing communications firm.
From helping produce the opening of the Time Warner Center to overseeing the communications around Martha Stewart Living’s IPO, Bertinelli has a proven track record of blending creativity with strategic problem-solving skills to help clients tell their stories in innovative and compelling ways.
Vested is an integrated communications firm that is at the front of the rapidly evolving financial sector. The agency’s approach merges deep financial expertise with creativity and an obsessive commitment to creating value for clients through ideas and action.
The agency, which has offices in New York and London, is a founding member of the Global Fintech PR Network and operates an investment group, Vested Ventures. Learn more at www.fullyvested.com, or via Twitter or LinkedIn.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190221005581/en/
CONTACT: Erica Thompson
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: BLOGGING SEARCH ENGINE MARKETING SEARCH ENGINE OPTIMIZATION PROFESSIONAL SERVICES ACCOUNTING BANKING CONSULTING FINANCE INSURANCE COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS
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PUB: 02/21/2019 09:48 AM/DISC: 02/21/2019 09:48 AM