5 Essential Criteria for Developing a Target Market Segmentation Strategy - An Infiniti Research Case Study on the Healthy Drinks Segment

October 10, 2018

LONDON--(BUSINESS WIRE)--Oct 10, 2018--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the . The client is one of the leading manufacturers of healthy drinks. The 100% certified organic healthy drinks produced/manufactured by the client are expeditiously gaining popularity across the world. Based out of Germany, the foremost aim of the company was to develop a business plan for delivering high-quality products to the intended target audience. As the sales cost were high, they needed a robust market segmentation strategy.

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5 Essential Criteria for Developing a Target Market Segmentation Strategy - An Infiniti Research Case Study on the Healthy Drinks Segment (Graphic: Business Wire)

Target market segmentation strategy plays a decisive role in the success of any business. Consequently, most of the business organizations streamline their marketing initiatives by dividing the target market into specific sub-segments. Establishments then customize their market strategies to appeal to such groups. Target market segmentation gives a precise overview of how a market segment should be assessed since different segments respond differently to marketing strategies. It also becomes imperative for the businesses to abstain from spending extensively on large market segments with no spending power.

According to the healthcare industry experts at Infiniti’s Research, “It’s essential to define the differences between market segments to implement an effective marketing campaign, products, and marketing tools, without being overlapped.”

to know the complete scope of target market segmentation strategy.

Marketing strategies based on accurate target market segmentation helps to identify the size of the market in terms of volume or sales. Such insights help to formulate strategies that can be developed to suit the individual’s market needs. To abstain establishments from overspending, it is critical to gauge every market segment based on their viability as every market has a practical value, such that its characteristics, which are easily quantifiable.

The market segmentation experts at Infiniti Research helped the client to analyze the varied segments of healthy drinks market before targeting the key segments with high potential. The proposed targeted market segmentation solution helped the manufacturers to analyze their market in detail and analyze every segment within the healthy drinks market. It also assisted them to formulate a target market segmentation strategy to capitalize on the high potential market segments. Implementing the strategy offered also helped the healthy drinks manufacturer to align their business decisions with the market segmentation strategy, the capabilities, and resources.

Target market segmentation strategy - Benefits:

Developed a customized business plan for targeting the precise market segments. Provided market insights on customer intelligence to deliver high-quality customer service. To know your market segments explicitly,

Target market segmentation strategy - Predictive Insights:

Procuring insights on target market segmentation to generate sales leads. Implementing new marketing initiatives based on market segments. To know how target market segmentation strategy can boost ROIs for your business,

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. Learn more at

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CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400




SOURCE: Infiniti Research

Copyright Business Wire 2018.

PUB: 10/10/2018 11:46 AM/DISC: 10/10/2018 11:46 AM


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