Cinépolis USA Masterfully Revives Los Angeles’ Iconic Bay Theatre in Pacific Palisades as “the Nation’s Most Impressive Cinema”
PACIFIC PALISADES, Calif.--(BUSINESS WIRE)--Nov 6, 2018--Cinépolis USA, a leading world-class cinema exhibitor known for its enhanced movie-going concepts, announced today the grand reopening date of Friday, November 9 for The Bay Theatre by Cinépolis Luxury Cinemas in newly debuted Palisades Village. Originally designed in 1948 by one of the most prolific American motion pictures theaters architects, S. Charles Lee, the cherished Bay Theatre will reopen 40 years following its 1978 closure with five ultra-lux, customized screening rooms each with over-the-top amenities that cater to entertainment-appreciative Angelenos and residents of the Pacific Palisades, one of Southern California’s most coveted communities for families and privacy-seeking celebrities.
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The Bay Theatre by Cinépolis Luxury Cinemas (Photo: Business Wire)
“It has been an honor restoring this beloved movie destination long missing from the area with our personal touch,” said Luis Olloqui, CEO of Cinépolis USA. “We were inspired by the rich history of the building and sophisticated coastal aesthetic of Palisades Village to create a movie-going experience committed to celebrating its community.”
The newly designed Bay Theatre by Cinépolis Luxury Cinemas will be “the nation’s most impressive cinema” according to Olloqui, offering a holistic entertainment experience for guests including an intimate lobby bar, introduction of the exhibitor’s new gourmet food and concessions menu, and cutting-edge sound and projection technology. Each auditorium will feature top-of-the-line luxurious leather reclining seats, reserved seating and the brand’s signature in-theater waiter service available at the push of a button.
New Amenities Elevating the Entertainment Experience
Auditorium seating within the entertainment multiplex will be industry-defining. Installation of a first-of-its-kind, in-auditorium special 250 top-of-the-line, fully-reclining leather seats make The Bay Theatre by Cinépolis Luxury Cinemas the only movie theater in the U.S. to provide guests with this level of customized comfort. These high-end automated plush recliners can only be found in two other locations within the U.S., including the exclusive boxes and VIP zones at the Miami Dolphin’s Hard Rock Stadium and at San Francisco 49ers Levi’s Stadium.
A standout component of the Bay Theatre by Cinépolis Luxury Cinemas includes the installation of one 35mm film projector. This is the first and only 35mm film projector at Cinépolis USA theaters nationwide and was added to the theater at the suggestion of iconic, A-list movie directors and celebrities living in Pacific Palisades for hosting private screenings of their own films. This 35mm projector is a rarity to have in theater auditoriums today, where digital and laser projectors are the predominant technology of the industry.
The Bay Theatre by Cinépolis Luxury Cinemas will also showcase a new gourmet menu that is being introduced nationally to all Luxury cinemas within the brand portfolio. The menu features more fresh ingredients, new healthy options and dishes created with an international approach, inspired by American, Mexican, Spanish and Asian cuisines. The Bay Theatre will also have exclusive menu items created specifically for this individual location including vegan and vegetarian options that reflect California clean eating. While creating the menu, Cinépolis USA’s lead corporate chef Mirella Velazquez drew from her culinary training at Le Cordon Bleu in Dallas and international experience working in Spain with a Michelin three-starred chef to design a colorful menu that is robust but also easy to eat inside a dark auditorium. Guests may also enjoy beverages from the full bar menu, which includes craft beer, specialty cocktails and Cinépolis USA Private Label wine.
To further Cinépolis USA’s commitment in providing an elevated culinary experience to its guests, Cinépolis Luxury Cinemas Pacific Palisades guests can download and use the brand’s updated mobile app that now includes food and beverage ordering. In addition to easy mobile ticketing on the go, the newly enhanced app now allows users visiting a Cinépolis Luxury Cinemas Pacific Palisades to have a meal or concessions delivered directly to their seat. With just a few taps, customers can now order and pay ahead of time, and earn special rewards for their purchases, all designed to streamline the mobile ordering process.
A Destination Within A Destination
The reopening of the historic Bay Theatre by Cinépolis Luxury Cinemas is a part of Palisades Village, Caruso’s recently opened boutique retail and dining destination. Palisades Village is a walkable gathering place, serving as a centerpiece within the California coastal community with more than 40 highly curated boutiques, entertainment and fresh food experiences.
“When we first opened our conversation with the community four years ago, there was an overwhelming desire to resurrect the historic Bay theatre,” said Rick J. Caruso, founder and CEO of Caruso. “It served as the anchor for this tight knit community and I can think of no better partner than Cinépolis USA to make this dream a reality.”
Known as the “place where the mountains meet the sea,” Pacific Palisades is a picturesque neighborhood nestled between Santa Monica and Malibu, in Los Angeles. The 125,000 square-foot Palisades Village development has been uniquely designed to seamlessly blend into its surrounding coastal neighborhood, giving the look of a town center that developed and matured over time.
The second Luxury cinema house set to open in Los Angeles and eighth in California as part of the brand’s aggressive growth plan, The Bay Theatre by Cinépolis Luxury Cinemas redefines Cinépolis USA’s Luxury movie theater category. Currently, there are 20 theaters in the U.S., located in Texas, Southern California, Florida, New Jersey, Connecticut, Ohio and New York, with three openings this year and 10 new theater debuts projected through 2020, representing a 55 percent increase in Cinépolis USA’s portfolio of Luxury and Premium cinemas.
Cinépolis Luxury Cinemas-Victory Park, located at 15255 Palisades Village Lane, Pacific Palisades, CA, will screen movies seven days a week with ticket prices ranging from $23.50-27 for adults, and $20.50-24.50 for children. Taxes and special format charges may apply. Guests will be able to reserve seating via www.cinepolisusa.com or use the enhanced Cinépolis USA mobile app upon the theater’s opening for ticketing and ordering food. For employment inquiries, contact email@example.com.
About Cinépolis USA
Cinépolis USA is a leading world-class cinema exhibitor that offers guests enhanced movie-going experiences through its “Cinépolis Luxury Cinemas” and “Cinépolis” theater concepts, and 4DX and kid-approved Cinépolis Junior auditoriums. The Dallas-based theater chain opened its first theater in Del Mar, CA in July 2011 and has some of the top performing theaters in the country, currently operating a total of 20 luxury and premium theaters with a presence in Southern California, Florida, New York, New Jersey, Connecticut, Texas and Ohio. Additional theaters across the U.S. are planned to open in the next few years. Its México-based parent company, Cinépolis, is the fourth largest movie theater exhibitor in the world. For more information about Cinépolis USA, please visit www.cinepolisusa.com, or follow on Facebook at www.facebook.com/CinepolisUSA, Instagram at @CinepolisUSA or Twitter at www.twitter.com/CinepolisUSA.
Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s fourth largest movie theater circuit in the world, operating 683 cinema complexes, 5,561 screens and over 1,152,480 seats across 15 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theaters, establishing the first luxury theater experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.
About Palisades Village
Caruso’s Palisades Village is a walkable downtown featuring a collection of specialty and boutique retailers including a coveted selection of brands ranging from first to brick-and-mortar ventures that are unique to the community, to sought-after fashion labels, as well as tenants who have found a home for their first West Coast outpost. Shaped over the past several years in close dialogue with the residents of the community, the 125,000 square-foot development has been uniquely designed to seamlessly blend into the surrounding neighborhood, giving the look of a local town center that grew organically and matured over time. True to Caruso’s commitment to offering unparalleled guest experiences, Palisades Village is home to an extensive selection of dining venues, the highly-anticipated restoration of the historic Bay Theater, a specialty grocer, and beautifully-landscaped green space.
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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: OTHER CONSUMER ENTERTAINMENT FILM & MOTION PICTURES GENERAL ENTERTAINMENT CONSTRUCTION & PROPERTY COMMERCIAL BUILDING & REAL ESTATE CONSUMER
SOURCE: Cinépolis USA
Copyright Business Wire 2018.
PUB: 11/06/2018 12:00 PM/DISC: 11/06/2018 12:00 PM