Park Place, Cox Sign $30M Pact
LAS VEGAS (AP) _ Park Place Entertainment Corp. of Las Vegas signed a $30 million agreement with a subsidiary of Cox Communications Inc. to provide digital interactive communications services in 27,000 hotel rooms.
Cox Business Services Hospitality Network of Atlanta, which provides interactive television in more than 110,000 hotel rooms nationwide, entered into the deal involving Park Place properties in Nevada, New Jersey, Mississippi and Indiana.
The move, announced Monday, will target two audiences: travelers seeking in-room entertainment and those needing a fast-link to the Internet, Park Place officials said.
It also could pave the way for a variety of other offerings, including in-room gambling and shopping. But Park Place executives said that several issues, including how to prevent minors from unauthorized access, must be resolved before the introduction of gambling.
Park Place hotels include Bally’s, Caesars Palace, Flamingo, Las Vegas Hilton and Paris Las Vegas.
Terms were not disclosed, but Cox is investing $30 million in equipment, including the installation of digital televisions, at 18 resorts.
The two companies will split revenues from room guests ordering premium television programs, Internet access through the television and high-speed Internet access for laptop computers.
Robert Stewart, another Park Place spokesman, said the company is reviewing how much Internet access will cost guests and is considering hourly and all-day rates. Movies are charged on a per-showing basis.