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Tilting Point Commits to Deploy up to $132M in User Acquisition Annually, Builds on Recent Success with Initial Fund

July 10, 2018

NEW YORK--(BUSINESS WIRE)--Jul 10, 2018--Tilting Point is doubling down on its User Acquisition (UA) Fund with a new commitment to invest $132M annually in order to help developers scale great games to success. By funding and managing user acquisition and leveraging its deep game publishing expertise, Tilting Point has already proven its ability to dramatically scale games.

Tilting Point’s strategy is designed to solve fundamental challenges in the free-to-play mobile game marketplace, which include (1) the difficulty in breaking through in a hit-driven ecosystem, (2) the lack of funding, expertise and technological sophistication for effective user acquisition, and (3) the depth and complexity of live operations needed for mobile games that have the potential to scale.

“We are uniquely positioned to address the pain points developers face in breaking through the clutter, efficiently acquiring players, and increasing their life time value,” said Kevin Segalla, CEO, Tilting Point. “Our interests are truly aligned with the developer since we put our own dollars at risk to fund the marketing campaign. We aren’t providing loans nor taking equity and there is no ongoing revenue share.”

The company’s endeavor with its initial $12M UA fund, announced in 2016, yielded multiple successes for live games and resulted in significant increases in revenue:

Star Trek Timelines : multi-million dollar UA funding partnership with a top grossing game: link Food Truck Che f: an exclusive $18MM partnership over 3 years: link Almost a Hero: CPI reduced by 44% TerraGenesis: 10x increase in monthly revenue Photo Finish: 32x increase in monthly revenue

These outcomes are the result of Tilting Point’s unique combination of an industry-leading technology platform and a deep bench of talent with extensive experience in mobile free to play game development and publishing. Tilting Point’s proprietary technology utilizes machine learning and AI for smarter, more optimized user acquisition which improves performance by 40-50%.

“Mobile game success is highly dependent on great live-operations, deep data analytics and powerful user acquisition,” Tilting Point president Samir El Agili added. “We are continuously evolving our machine learning technology to stay at the cutting edge, and we have the right talent DNA to be the best partner for live game management. We are not merely focused on reducing CPI. By helping developers to grow LTV as well, we are able to scale a game much more effectively.”

For further information about Tilting Point, visit tiltingpoint.com. Developers interested in exploring a partnership or setting up a meeting at Gamescom in August can email hello@tiltingpoint.com.

About Tilting Point

Tilting Point is a new-generation games partner that provides top development studios with expert resources, services, and operational support to optimize high quality live games for success. Through its user acquisition fund and its world-class technology platform, Tilting Point funds and runs performance marketing management and live games operations to help developers achieve profitable scale. www.tiltingpoint.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20180710005957/en/

CONTACT: fortyseven communications

Brian Rubin, 212-391-4707

brian@fortyseven.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: ENTERTAINMENT ELECTRONIC GAMES MOBILE ENTERTAINMENT

SOURCE: Tilting Point

Copyright Business Wire 2018.

PUB: 07/10/2018 02:44 PM/DISC: 07/10/2018 02:44 PM

http://www.businesswire.com/news/home/20180710005957/en

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