Fox Pulls Video Game Ads
NEW YORK (AP) _ Fox Interactive, a unit of 20th Century Fox, has pulled an advertising campaign for a video game after critics complained that it glorified illegal drug use.
The ads for Fox’s video game N20: Nitrous Oxide appeared in Spin, Source and other youth-targeted magazines.
In the game, made for the Sony PlayStation video console, nitrous oxide is used by players as a fuel to boost rocket performance. But the ads abandoned by Fox urged N20 players, ``Never trip alone″ and ``Breathe in. Breathe out.″
Nitrous oxide, commonly known as the ``laughing gas″ used by dentists, has gained popularity as a drug young people use to feel giddy and light-headed. But its abuse also can cause serious health problems.
The game was rated suitable for teens by the video-game industry’s rating board.
Fox Interactive apologized in a statement for the ads, saying the company ``understands that the N20 advertising campaign has provoked criticism and apologizes for any references which evoke drug use in some of the ads.″