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Ladies Home Journal Plans Russian-Language Special for Soviets

September 10, 1990

NEW YORK (AP) _ The Ladies Home Journal plans to publish a Russian language supplement that will be inserted in 10,000 copies of its November issue for distribution in the Soviet Union, magazine executives said.

Myrna Blyth, publishing director and editor in chief, said the one-time special will make the Meredith Corp. publication the first American women’s magazine with a Russian-language section available in the Soviet Union.

The 32-page section, announced Sunday, will include an interview with First Lady Barbara Bush, a beauty layout with model Cindy Crawford, food and fashion features and a marriage counseling column.

Dare Fragrance by Quintessence is the sole sponsor of the special supplement, and its ads will feature the Soviet aerialist Lena Golovko.

The Soviet press agency Novosti has agreed to distribute the 10,000 copies that will include the supplement tucked inside the regular English-language November issue at kiosks and bookstores in several Soviet cities.

The magazine is expected to go on sale in Moscow in early October.

Blyth said Ladies Home Journal had no plans to publish any more Russian- language sections after this one.

Blyth declined to say how much the fragrance company was paying to be the sole sponsor of the supplement. The perfume is not available in the Soviet Union, she said, but its manufacturers said they felt the Russian market ″has potential for the future.″

The Ladies Home Journal has a circulation in the United States of a little more than 5 million, making it one of the 10 largest circulation American magazines.