Unconventional Dating App, HUD, Reverts to Traditional Advertising with a Twist
AUCKLAND, New Zealand--(BUSINESS WIRE)--Nov 22, 2018--In a market that is saturated with blasé content, it takes a bold move to stand out from the crowd. HUD, a female-first hook-up app, was forced to step outside the lines of conventional advertising when they were denied the right to advertise on prominent social media channels.
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A HUD billboard making a stand in Downtown LA. (Photo: Business Wire)
Unbelievably, as we near the end of 2018, the corporate giants of social media are still so conservative. Whether that be a female nipple or a dating app that’s destigmatising the hook up culture, both are banned from major social networks. Three quarters of Instagram’s users are under 34 and so are half of Facebook users. However, their policies around advertising and explicit content do not reflect their changing, more progressive audience.
With Facebook launching their own dating service, the tech giant is making it increasingly harder for smaller, start-up dating companies to get a foot in the door.
However, market leaders such as Tinder and Bumble, through their opaque discussion about the nature of sexual relations, which inevitably takes place on the apps, are permitted to advertise through these social media channels.
Since HUD app refuses to compromise their honest and upfront acceptance about the realities of online dating, they have been forced to revert to traditional media and are running an advertising campaign of 100 daring billboards over the entirety of LA.
Edward Chen, Founder & CEO of C & Z Tech, the company that developed HUD, discusses why dating apps need to be honest about what their users are often on the apps for.
“As stated in the name, Hook Up Dating, HUD is 100% transparent about what the app offers. This has created a community of 4 million like-minded users, that are free from the pressures of ‘finding the one’. In a market where dating apps often misled users into thinking they could find their future wife or husband, HUD offers a safe and mutual consent platform for people to explore casual dating and hook-ups.” said Chen.
The swipe-free, commitment-free nature of the dating app has made HUD one of the fastest growing dating apps in the App Store, growing by around four thousand people per day.
HUD is available as a free download in the App Store at https://itunes.apple.com/us/app/hook-up-dating-hud/id1042814349?ls=1&mt=8 and the Google Play Store at https://play.google.com/store/apps/details?id=com.hookupdating or online at www.hudapp.com
View source version on businesswire.com:https://www.businesswire.com/news/home/20181122005110/en/
CONTACT: Emma Hanley, +64211044604
KEYWORD: NEW ZEALAND CALIFORNIA
INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY SOFTWARE COMMUNICATIONS ADVERTISING MOBILE ENTERTAINMENT
SOURCE: C & Z Tech
Copyright Business Wire 2018.
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