AP NEWS

Redneck Riviera Whiskey Expands into Arkansas

November 16, 2018

PORTLAND, Ore.--(BUSINESS WIRE)--Nov 16, 2018--Eastside Distilling, Inc. (NASDAQ: EAST), maker of craft spirits, today announced that Redneck Riviera Whiskey will be distributed by Central Distributors in the state of Arkansas. With the addition of Arkansas, Redneck Riviera Whiskey is now available throughout the entire Southeast U.S. region. Central Distributors is an Arkansas family owned Wholesale Wine, Spirits and Beer business started by the Hastings family in 1935. Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.

Jarrett Catalani, Senior Vice President of Sales for Eastside Distilling, said, “We are very pleased to have Central Distributors assisting us to drive adoption of Redneck Riviera Whiskey to the retailers, bars and restaurants of Arkansas. Arkansas was the hole in the middle of the donut for us in the Southeast U.S., and with this agreement, we are now available to the entire region. With Redneck Riviera Whiskey now available to more than 75% of the states in the U.S., and more than that from a population standpoint, our strategy to develop the product into a true national brand is nearly complete.”

Redneck Riviera Whiskey is a small batch whiskey with vanilla honey smoothness and a subtle finish that consumers are sure to love. Redneck Riviera Whiskey was crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney. The team painstakingly developed what Eastside and John Rich believe is a superb whiskey unlike any other on the market, working over many months, with input from John Rich and friends.

Launched in February 2018, Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, the District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine and Arkansas.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company’s products in the market; the Company’s success in obtaining new customers; the Company’s success in product development; the Company’s ability to execute its business model and strategic plans; the Company’s success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the financial statements and related information contained in the Company’s Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181116005065/en/

CONTACT: Company Contact:

Eastside Distilling

Steve Shum, CFO

971-888-4264

inquiries@eastsidedistilling.com

or

Investors:

Lytham Partners, LLC

Robert Blum, Joe Diaz or Joe Dorame

602-889-9700

east@lythampartners.com

KEYWORD: UNITED STATES NORTH AMERICA ARKANSAS OREGON

INDUSTRY KEYWORD: RETAIL COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS WINE & SPIRITS

SOURCE: Eastside Distilling, Inc.

Copyright Business Wire 2018.

PUB: 11/16/2018 08:00 AM/DISC: 11/16/2018 08:00 AM

http://www.businesswire.com/news/home/20181116005065/en

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