World Peas™ Peatos™ Roars into the Big Apple with Debut at Fairway Market
LOS ANGELES--(BUSINESS WIRE)--Feb 26, 2019--World Peas™ Brand Peatos ™ will make its Big Apple debut in New York’s Fairway Market, a destination for some of the world’s most innovative and exciting new products. New Yorkers are always looking for the latest and greatest, and as it relates to snacking, Peatos is primed to take the city by storm. In less than a year, Peatos has exploded onto the scene, becoming one of the fastest-growing snack brands. Fairway has established itself as a leading food retailing destination in the greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, unique and specialty offerings along with a full assortment of conventional groceries. Customers can now find Peatos at one of Fairway Market’s 15 stores in New York, New Jersey and Connecticut.
“We make junk food you can feel better about through better ingredients, better nutrition, and better flavor, and we look forward to entering the Big Apple with our partner Fairway,” says Nick Desai, CEO of World Peas Brand Peatos. “Our new tagline, ‘Better Than Junk Food,’ was largely inspired by enthusiastic consumer response to the product’s unique offering that bridges the gap between great tasting but empty calorie-traditional junk-style snacks; and the proliferation of better-for-you snacks that make taste-buds cringe.”
Peatos became one of the fastest-growing snacks in 2018 and continues to challenge the multi-billion dollar junk snack industry led by industry titan PepsiCo through their subsidiary Frito-Lay, Inc. Peatos, a self-proclaimed replacement for “junk snacks” such as Cheetos®, is a revolutionary, crunchy puffed snack that tastes, crunches and satisfies better than junk food, with twice the protein (4 grams) and three times the fiber (3 grams) of its competitor (the corny cheetah). The World Peas Brand mission is to revolutionize the notion of traditional salty “junk” style snacks with a new style of snacks that replace the traditional corn or potato base found in the most popular snacks with a nutrient dense peas and lentils base, but keep all the crave-worthy characteristics of junk food.
“This is going to be a hard-fought battle for space but our goal is to make great snacks for the vast majority of consumers, not just the small percent that shop in high end natural food stores,” adds Desai. “Fairway Market’s mission to provide great products to consumers aligns with our dedication to provide a first-of-its-kind puffed snack that tastes like junk food.”
Peatos are available in a variety of flavors including Classic Cheese, Fiery Hot, Chili Cheese, Masala, and an exciting new flavor, Ranch. Additionally, the Fiery Hot and Masala are Vegan. Peatos are made with non-GMO ingredients, contain no artificial flavors or synthetic colors and have no added MSG. Peatos is often merchandised in the produce department due to their high plant-based protein content and cleaner ingredients.
For more information, visit worldpeasbrand.com.
ABOUT WORLD PEAS BRAND PEATOS
World Peas Brand’s first snack, Peatos™ are a revolutionary crunchy puffed snack that tastes, crunches, and satisfies better than junk food and has twice the protein and three times the fiber of Cheetos® per serving. World Peas Brand replaces the traditional base (e.g. corn and potatoes) used in salty snacks with pulses (peas and lentils) to deliver better ingredients, better nutrition, and better flavor. Learn more at worldpeasbrand.com and find us on Facebook.com/worldpeasbrand and on Twitter and Instagram @worldpeaspeatos. #unjunkyoursnack
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CONTACT: Anne Milo-Shanahan/Valerie Christopherson
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA CONNECTICUT NEW JERSEY NEW YORK
INDUSTRY KEYWORD: CONVENIENCE STORE OTHER CONSUMER HEALTH FITNESS & NUTRITION RETAIL FOOD/BEVERAGE SUPERMARKET CONSUMER
SOURCE: Snack It Forward
Copyright Business Wire 2019.
PUB: 02/26/2019 09:15 AM/DISC: 02/26/2019 09:15 AM