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Dr. Alicia, Chiropractor thinks outside the box to provide optimal service

January 13, 2019

Alicia Fisher doesn’t run her chiropractic business in a conventional manner, but her methodology allows her to cast a wider net to bring in an assortment of customers who appreciate a no-nonsense approach to spinal treatment.

Since opening Dr. Alicia, Chiropractor in October 2017, Fisher has been providing her services to Columbus residents and to several patients who travel to town from places like Norfolk, the Omaha area and Elgin. The draw lies within the overall simplicity of treatment.

Fisher’s operation thrives completely off of walk-in appointments. New customers are required to fill out a brief questionnaire highlighting their previous experiences with chiropractic and some medical history, sign a few forms, pay $40 and then they are ready for an adjustment. There are no new patient fees or insurance required. Fisher accepts a variety of payment options, including cash, check, care credit, flex spending and health savings accounts.

Fisher said that by using the Leander Technique – a specialized table designed to gently stretch the muscles and traction of the spine allowing for fluid and nutrients to flow back to joints – she’s been able to treat patients quickly and effectively.

“It really stretches the muscles, and over time it can traction the spine, which really opens those joint spaces and takes pressure off of the nerves. We have helped a lot of people prevent surgery,” Fisher said. “So by stretching those muscles I can use very little force – I never have to put you on your side and twist you like a pretzel.”

After graduating from Cleveland Chiropractic College in Kansas City, Missouri, Fisher spent some time in Norfolk with a practice before ultimately deciding that it wasn’t the route she envisioned for herself and her family.

“I was practicing out of Norfolk at a family insurance-based clinic and it was just miserable. The patients were walking out with hundreds of dollars in bills, and that was even after insurance,” she said. “I knew that just wasn’t my passion, and I knew that chiropractic is something like when we brush our teeth and maintain our vehicles. But when people are walking out with just tremendous bills like that, trying to get people to get back in and taking care of their spine more regularly, that was just difficult.”

So she and her husband, Isaiah Fisher, made the move to Columbus and opened shop on Oct. 1, 2017. Her husband, now an employee at Frontier Cooperative in Schuyler, took a leap of faith and made a job change to help her fulfill her dream, she added.

Fisher, who was pregnant while making the transition into becoming a business owner, now has a full-time work partner in the form of Zeta, her rambunctious 1-year-old daughter.

“I always thought that she would be in day care at this point, but she’s just so fun here and brings so much good energy,” Fisher said.

Not only does Fisher’s daughter frequent her office, numerous other children do, too. Largely in part because the owner promotes a child-friendly environment, but also because of the added perk that children – under the age of 18 -- are offered a free adjustment following a parent’s paid procedure.

Noting other clinic amenities, Fisher highlighted how her clients enjoy the process leading up their treatment because they have the opportunity to defuse and relax in numerous massage chairs in the business waiting area while sipping on a complimentary beverage.

Owen Vore, who has been a client during the duration of the practice, said that treatment has continually paid dividends for his overall health and well-being. It’s also a huge plus that he can come in on his own schedule and not have to worry about making an appointment, he said.

“I do a lot of driving for work, I sit in my truck for about 40,000 miles a year. So just doing that can really add up (with back strain),” Vore said. “So when I get a little locked up, I just come in, get cracked and feel as good as soon as it happens.”

During her time in Columbus, she said she’s developed a wide clientele, noting she also caters to the Hispanic and Latino populations because of her proficiency with Spanish. She added that she looks forward to continuing serving the greater Columbus area moving forward.

“We were right at a year in October, and we just really appreciate all of the success that we have been able to have here,” Fisher said.

Dr. Alicia, Chiropractor is open 9 a.m. through 2 p.m. and 4-6 p.m. Mondays, Wednesdays, and Fridays, closed Tuesdays and Thursdays and open from 9 a.m. through 1 p.m. Saturdays.

For more information, those interested are encouraged to contact Fisher at 402-860-1875.

Sam Pimper is the news editor of The Columbus Telegram. Reach him via email at sam.pimper@lee.net.

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