Chow Tai Fook Joins Hands with Chinese Young Artists to Launch Original New Collection Jewelry at New York Fashion Week

September 10, 2018

NEW YORK--(BUSINESS WIRE)--Sep 10, 2018--Chow Tai Fook Jewelry Group (SEHK:1929) held New York•New York Crossover Art Exhibition on September 9 during the New York Fashion Week Spring/Summer 2019. Besides displaying Chow Tai Fook’s high-end products and its latest New York Collection Jewelry, the exhibition also displayed a number of works by young Chinese artists. The event initiated by Chow Tai Fook aims to create a platform for young Chinese artists and designers to show their creativity on the international stage, and to promote Chinese art and design to the international community.

The New York Collection Jewelry is a crossover collaboration between Chow Tai Fook and four New York-based Chinese students. Coming from top art colleges including Parsons School of Design, Columbia School of the Arts, School of Visual Arts, and NYU Tisch School of the Arts, these young artists (Scynge Xing, Zhang Mengtai, Wu Tianran and Chen Yihan) will integrate the Chinese elements to their works and represent the trend among the younger generation.

In order to create more opportunities for Chinese young artists and designers to enter the international arena, Chow Tai Fook cooperated with China’s Graduates Art Fair and selected works of five outstanding young artists to be displayed to the world during the New York Fashion Week.

Always adhering to its motto of “Do Good Feel Good”, Chow Tai Fook attaches great importance to both the product’s artistic originality and cultivating artists. Kent Wong, Managing Director of Chow Tai Fook said, “The beauty of jewelry is presented through good design and craftsmanship. The core of design and crafts is the culture which shapes us and determines who we are. In the increasingly diverse world, a good piece of jewelry must have a sense of crossover integration and innovation.” He also explained, “Chow Tai Fook is dedicated to providing young artists with a platform to show their creativity, for we want to bring new impetus to the world fashion industry and show the world what best represents China’s new generation of design power.”

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CONTACT: Chow Tai Fook

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SOURCE: Chow Tai Fook

Copyright Business Wire 2018.

PUB: 09/10/2018 07:30 AM/DISC: 09/10/2018 07:30 AM


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