NASCAR Does Real Well vs. NFL on TV
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NEW YORK (AP) _ NASCAR did better than ever against the NFL last weekend.
NBC Sports’ coverage of the Protection One 400 at Kansas Speedway on Sunday drew a 4.7 national TV rating _ the best for any auto race going up against pro football.
It’s also more than double the 2.3 household rating for the Winston Cup race on ESPN on the same weekend last year.
The previous best rating for an auto race against the NFL was a 4.5, on Sept. 23 on NBC, and for a CBS-televised race in 1997.
On Sunday, Fox’s NFL coverage drew a 7.9, while CBS got a 7.3 for the first part of its NFL doubleheader and 11.0 for the second.
NBC’s NASCAR coverage is averaging a 5.3 through six races, up 66 percent from the ratings for five races on four networks over the comparable time period in 2000.
Over the first half of the Winston Cup season, Fox’s ratings were about 30 percent better than NASCAR races drew last year, when events were scattered around the TV dial.