Sporting goods retailer makes Beaumont premiere
Dick’s Sporting Goods is ready to open its doors in Beaumont and fill a gap between the company’s two regional markets.
When the location at Parkdale Mall opens its doors to customers on May 17, it will also officially become the middle point between the retailer’s series of stores in Houston and western Louisiana. Dick’s currently has a store in Lake Charles and five stores in the Houston area.
The Pennsylvania-based chain has 719 stores in the U.S., as well as fishing and golf specialty stores.
C’Nea Hatches, community marketing manager with Dick’s, said each store offers an extensive amount of goods for its customers, but it also tries to gear each store to cater to what customers most want in their market.
“Our goal with our stores is to make a one stop shop for sports and outdoor needs,” Hatches said. “You see a shop within a shop concept, where you can find a collection from brands like Nike and Adidas, alongside Calia by Carrie Underwood.”
The company held a hiring drive in April to fill 49 full-time and part-time positions and 28 temporary ones to help prepare for the store opening.
Part of those employees jobs will consist of interacting with customers and making sure they not only find what they need, but helping them prepare for whatever is their activity of choice.
In a March investor’s call, Dick’s Chairman and CEO Ed Stack, said the company would be turning its focus on their athletes as a way to add value to its brand.
Hatches said that meant performing services like restringing tennis rackets, seaming baseball gloves and measuring golfers for the perfect clubs.
“We’re really focusing and looking at our overall customer’s needs,” Hatches said. “If someone is looking for one of our exclusive shoes, we can do a gait analysis to make sure the shoe gives them the best support.”
The sporting goods chain is kicking-off its grand opening weekend on May 17 with a chance for the first people in line at 7:45 a.m. to open a “gift locker” full of mystery items. The first 100 people in line will also receive a free short sleeve Adidas t-shirt.
May 18 will feature an appearance from Texans running back Lamar Miller from 1 to 3 p.m. at the new store. The first people in line will also get a chance at another “gift locker” and the first 100 adults in line will get a free mystery gift card ranging from $10 to one $500 card.
May 19 will have an athletic challenge for kids six to 15 from 1 to 3 p.m. at the store. Kids will compete strength, agility and speed events for prizes and awards. There will also be another chance to win a “gift locker” at 8:45 a.m. and the first 100 adults in line will be eligible for mystery gift cards.
Dick’s is also offering a coupon for $10 off a $25 purchase available at DICKS.com/Beaumont.
One of the other stores joining Dick’s in the space left by Macy’s has already opened and a third large retailer will soon join them. Five Below opened in the beginning of May, and the HomeGoods location will have a May 19 grand opening, according to the store’s website.
The former Macy’s space has been empty since last March, when the company shuttered it along with more than 60 other locations.