MENLO PARK, Calif.--(BUSINESS WIRE)--Sep 13, 2018--Winning By Design, the founders of the SaaS Sales Method and Sales as a Science today announce bringing on Julie Weill Persofsky as its newest partner to support continued growth.

“We are thrilled to launch our Toronto office and welcome Julie. Her passion for SaaS start-ups and strategic mind in Sales, Customer Success and Growth will be a great asset to our clients. The tech scene in Toronto is booming and we wanted to have a local office to support the growing demand,” said Jacco van Der Kooij, founder of Winning By Design.

“The Winning by Design team has proven methodologies for SaaS growth strategy and training. I am proud to be representing Winning by Design in Toronto and to continue to support the tech scene that I’ve been immersed in for so many years,” said Persofsky.

The SaaS Sales Method is a science-based approach to building out revenue teams that span the entire customer lifecycle. With it, Winning By Design is able to impact revenue and implement company-wide change in process, behavior, technology, and strategy.

“We recently hired Winning by Design to help us scale our team and revenue,” said Jonah Midanik, Toronto-based Limelight ( ) founder and CEO. “It's exciting to see a Silicon Valley-based company invest in Toronto where the growing tech scene is creating a big demand for these types of services.”

With this expansion and new partner, Winning By Design continues its rapid growth in the area of SaaS Sales, Customer Success and Account Management strategy and organizational transformation. Julie and Jacco will be speaking at Elevate SaaS Masterclass taking place in Toronto on Sept. 27 as part of Elevate Tech Fest.

About Winning By Design

Winning by Design is the premier provider of SaaS and Sales as a Science strategy consulting and coaching programs trusted by over 250 SaaS sales and high-velocity sales organizations, ranging from Adobe, Adroll, to Zenefits. The firm is headquartered in Menlo Park, CA with global offices in Europe, China, Brazil, and Australia. To learn more visit

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CONTACT: Winning by Design

Dominique Levin, +1-415-484-8992



SOURCE: Winning By Design

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PUB: 09/13/2018 06:00 AM/DISC: 09/13/2018 06:01 AM