FOX News Channel Tops All of Television for the Second Consecutive Year as the Most-Watched Network for the State of the Union Address
NEW YORK--(BUSINESS WIRE)--Feb 6, 2019--FOX News Channel (FNC) was the highest-rated network in all of television in both total viewers and the key 25-54 demographic for coverage of the 2019 State of the Union address, according to early Nielsen Media Research. Co-anchored by Special Report’s Bret Baier and The Story’s Martha MacCallum, FNC averaged 11.1 million total viewers and 2.8 million in the 25-54 demographic for the duration of the address (9PM-10:30PM/ET). This marks the second consecutive year that FNC has defeated coverage of both broadcast and cable news competition. Among cable news competition, FNC beat CNN and MSNBC combined in both total viewers and the demo for the second consecutive year. Additionally, FNC was the most-watched network in all of television for the Democratic response among total viewers. *See corresponding numbers below.
FOX News digital delivered the highest-ever State of the Union in key metrics including total page views and uniques. According to Adobe Analytics, FOX News digital page views were up 20 percent in comparison to the 2018 State of the Union address and up 22 percent in uniques and up 40 percent in media initiates. Additionally, FOX News was the number one most engaged news brand on social media with 1.8 million total social interactions, according to Socialbakers.
**All must be attributed to early Nielsen Media Research
Tuesday, February 5 th
State of the Union address 9PM-10:30PM/ET FNC delivered 11.1 million P2+ and 2.8 million A25-54 NBC delivered 7.1 million P2+ and 2.6 million A25-54 CBS delivered 6.7 million P2+ and 1.9 million A25-54 ABC delivered 5.9 million P2+ and 1.8 million A25-54 FOX delivered 4.2 million P2+ and 1.7 million A25-54 MSNBC delivered 3.8 million P2+ and 798K A25-54 CNN delivered 3.4 million P2+ and 1.2 million A25-54
Democratic Response 10:45-11PM/ET: FNC: 6.4 million P2+ and 1.6 million A25-54 CNN: 3.3 million P2+ and 1.2 million A25-54 MSNBC: 4.7 million P2+ and 1.1 million A25-54 ABC: 4.6 million P2+ and 1.4 million A25-54 NBC: 5.4 million P2+ and 2.1 million A25-54 CBS: 4.7 million P2+ and 1.4 million A25-54
Primetime coverage 8-11PM/ET FNC delivered 8,515,000 P2+ and 2,017,000 A25-54 CNN delivered 2,843,000 P2+ and 984,000 A25-54 MSNBC delivered 3,528,000 P2+ and 724,000 A25-54 FBN delivered 361,000 P2+ and 62,000 A25-54
FOX News operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Radio, FOX News Headlines 24/7, FOXNews.com and the OTT platform, Fox Nation. FOX News also produces FOX News Sunday on FOX Broadcasting Company and FOX News Edge. A top five-cable network, FNC has been the most watched news channel in the country for 17 consecutive years. According to a 2018 Research Intelligencer study by Brand Keys, FOX News ranks as the second most trusted television brand in the country. Additionally, a Suffolk University/USA Today survey states Fox News is the most trusted source for television news or commentary in the country, while a 2017 Gallup/Knight Foundation survey found that among Americans who could name an objective news source, Fox News is the top-cited outlet. FNC is available in nearly 90 million homes and dominates the cable news landscape while routinely notching the top ten programs in the genre.
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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
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SOURCE: FOX News Channel
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PUB: 02/06/2019 02:43 PM/DISC: 02/06/2019 02:43 PM