AP NEWS

These classic brands are feeling the pressure

January 31, 2019

Big name brands are starting to feel the heat.

Campbell’s Soup Co. is selling off pieces of their business and welcoming a new president and CEO. With aluminum and steel tariffs, their production costs could rise and stocks could fall.

Unilever, the makers of Dove Soap and Hellmann’s Mayonnaise, hired Alan Jope as their new CEO on January 1, 2019.

Younger consumers have different tastes and habits from the older generations before them. Online-subscription startups have also taken business away from traditional name brands.

More and more people are looking for natural ingredients in their food.

Despite some brands struggling to keep up, Procter & Gamble and Kimberly-Clark were two top preferred brands by boomers in 2018.

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