Sawyer, Gibson Nielsen Ratings Up
NEW YORK (AP) _ Diane Sawyer and Charles Gibson pulled in viewers during their first week as hosts of ABC’s struggling ``Good Morning America.″
Nielsen ratings for the duo’s debut week were 25 percent higher than the show’s average numbers during the last three months of 1998. Sawyer and Gibson had 4.2 million viewers on their first day, and the audience declined only slightly the rest of the week.
NBC’s ``Today″ show had an average 6.1 million viewers last week and ``GMA″ had 4.1 million. CBS’s ``This Morning″ had an average of 3 million viewers, Nielsen Media Research said Tuesday.
Sawyer and Gibson replaced Lisa McRee and Kevin Newman on Jan. 18, after ratings declined during the previous duo’s tenure. The reign of Sawyer and Gibson was announced as temporary but indefinite.