Nutrisystem CMO Keira Krausz Selected as a Direct Marketing Club of New York 2018 Silver Apple Honoree
PHILADELPHIA--(BUSINESS WIRE)--Dec 3, 2018--Nutrisystem, Inc. ( Nasdaq: NTRI ) a leading provider of health and wellness and weight management products and services including Nutrisystem® and South Beach Diet® brands, announced today that Keira Krausz, Executive Vice President and Chief Marketing Officer, has been named a 2018 Silver Apple honoree by the Direct Marketing Club of New York (DMCNY).
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Keira Krausz, Executive Vice President and Chief Marketing Officer for Nutrisystem has been named a 2018 Silver Apple honoree by the Direct Marketing Club of New York (DMCNY). (Photo: Business Wire)
The Silver Apple Awards honor individuals who have made outstanding contributions throughout their career in the fields of digital and data-driven marketing. This year’s awards celebrate five Silver Apple honorees for 25 or more years of leadership in the field.
Krausz, who joined Nutrisystem in February 2013 as Chief Marketing Officer, led the marketing team that rebuilt Nutrisystem’s Direct business, significantly growing its digital and traditional channels. Nutrisystem revenues doubled from 2012 to 2017. In 2017, Krausz led the marketing launch of South Beach Diet in Direct, which grew over 150% in the first nine months of 2018.
While at Time Inc. QSP, she was responsible for adding the digital channel to the largest magazine school fundraising business in North America, and built its email channel. And, while at Reader’s Digest, she returned the Reader’s Digest book business to profitability and growth, via product innovation, creative, and database management.
“It’s an honor and a privilege to have been selected as a 2018 Silver Apple honoree,” said Krausz. “I’m truly passionate about working for a company that drives innovation and helps people to improve their lives, and I’m inspired by the dedication and creativity of my fellow honorees.”
“Each Silver Apple recipient has achieved remarkable business success in his or her respective career, but also has given back through industry and community service,” said DMCNY President Paulette Oliva, executive vice president, database marketing/audience targeting, and founding partner of MeritDirect. “Our new Apples for Excellence call out the importance of two vital areas of our business – advocacy and disruption – to help ensure a solid present and future for our field. Collectively, these honorees are a reason to come together and celebrate as we do.”
Krausz was recently honored at the Silver Apples Gala in New York City. For more details and a full list of Silver Apple honorees, visit dmcny.org/silver-apples.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. ( Nasdaq: NTRI ) is a leading provider of health and wellness and weight management products and services and has helped millions of people lose weight over the course of more than 45 years. The company’s multi-brand approach to weight loss includes multiple plans for 2018. For more information, go to NutrisystemNews.com and Newsroom.SouthBeachDiet.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20181203005528/en/
CONTACT: Robin McConnell Shallow
SVP, Corporate Communications
KEYWORD: UNITED STATES NORTH AMERICA PENNSYLVANIA
INDUSTRY KEYWORD: WOMEN HEALTH FITNESS & NUTRITION RETAIL COMMUNICATIONS MARKETING FOOD/BEVERAGE SUPERMARKET CONSUMER FAMILY MEN
SOURCE: Nutrisystem, Inc.
Copyright Business Wire 2018.
PUB: 12/03/2018 08:57 AM/DISC: 12/03/2018 08:57 AM