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Febreze Joins with Jordin Sparks to Encourage Fitness Enthusiasts to #FebrezeYourGear and Ensure That Gym Odors Stay Where They Belong – at the Gym

November 14, 2018

CINCINNATI--(BUSINESS WIRE)--Nov 14, 2018--More and more Americans are getting serious about upping their fitness but, because we’re busier than ever, we have to get creative to cram our workout (along with everything else) into our day. In fact, 84% of gym goers admit to running errands within two hours of working out * - but we forget that the smells from our sweat sessions go where we go long after we’ve left the locker room. For the millions who don’t have time to immediately change and wash their gear after fitness activities, Febreze is launching the #FebrezeYourGear campaign. The program highlights that – from sneakers to sweatbands - if it’s fabric, Febreze it. Simply spray Febreze Fabric Refresher on fitness gear ** to safely and effectively clean away workout odors and ensure that gym stinks stay where they belong - at the gym!

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Singer, new mom and fitness enthusiast, Jordin Sparks, joins Febreze to launch the #FebrezeYourGear campaign at AKT fitness studio. The program highlights that - from sneakers to sweatbands - if it’s fabric, Febreze it to safely and effectively clean away workout odors and ensure that gym stinks stay where they belong (at the gym). (Photo by Amy Sussman/Invision for Febreze)

As part of the #FebrezeYourGear campaign, Febreze just released its new Activity Index*** that found the nation’s top 20 metropolitan areas with the highest activity levels, including San Francisco, Seattle, Minneapolis, Denver, Miami, Los Angeles and New York. To show folks in these cities and across the country how easy – and essential – it is to #FebrezeYourGear post-workout, Febreze has partnered with multi-platinum recording artist, actress and fitness enthusiast, Jordin Sparks. As a woman who wears many hats, Jordin knows a thing or two about being time-crunched and cramming so many things into her day. And as a fitness buff, she also knows about the odors that can linger on workout gear long after you leave the gym floor.

“Becoming a mom has certainly made my health and wellness an even bigger priority so I try my hardest to squeeze in a workout when I can,” said Jordin Sparks. “With so many things to fit into not only my schedule but also my family’s schedule, sometimes I don’t have the ability to change my gear after I hit the gym or yoga. I love having the peace of mind that Febreze Fabric Refresher will safely eliminate not only the post workout stinks but also those everyday odors too, providing me and my family with a safe, fresh smelling environment no matter where in the world we are!”

To launch the #FebrezeYourGear campaign, Jordin joined Febreze to host a special workout class at AKT fitness studio in New York City. Attendees got to work up a sweat while Jordin shared her gym bag essentials (including Febreze Fabric Refresher) as well as her go-to tips for staying fit.

Not in New York City? Don’t sweat it. Consumers can go to designated fitness studios in select active cities across the country to receive free samples of Febreze Fabric Refresher (while supplies last). Participating gyms include:

Wednesday, November 14: CruBox in Los Angeles (8453 Melrose Ave, West Hollywood, CA 90069) Thursday, November 15: Orangetheory Fitness in Denver (450 E. 17th Ave., Unit 128 Denver, CO, 80203) Thursday, November 15: CycleBar in Minneapolis (2927 Girard Ave S, Minneapolis, MN 55408) Thursday, November 15: CycleBar in Atlanta (3280 Peachtree Rd NE #155, Atlanta, GA 30305)

“We are excited to launch the #FebrezeYourGear campaign alongside Jordin Sparks and show consumers that the last thing they lift at the gym should be a bottle of Febreze,” said Martin Hettich, Vice President Home Care North America & Brand Franchise Leader Global Air Care at Procter & Gamble. “We are also quite ‘pumped’ to hit the road and get Fabric Refresher into the hands of gym goers in some of the most active cities – but no matter where folks are located – Febreze Fabric Refresher has them covered to clean away odors post-workout.”

Febreze Fabric Refresher with OdorClear TM Technology eliminates odors in two simple ways. It seeks out tough odors and then cleans them away by deactivating and replacing them with a light, fresh scent. Post-workout, simply spray Febreze Fabric Refresher on your gym clothing, sneakers and gear until completely damp to safely and effectively clean away workout odors.

Fans can join in the conversation by using the hashtag #FebrezeYourGear and by following Febreze on Facebook, Instagram, and Twitter. Febreze Fabric Refresher is available at major retailers nationwide. For more information on the Febreze family of products, please visit Febreze.com.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com for the latest news and information about P&G and its brands.

*Source: The Nielsen Company Fall 2015 On-Location Study.

** Spray Febreze Fabric Refresher on your gym clothing, sneakers and gear until completely damp to safely and effectively clean away workout odors

***The Febreze Activity Index was created by Wakefield Research ( ) using publicly available data. Each of the 20 metropolitan areas included in the study were assessed across five variables including: physical activity; aerobic activity; the percentage of workers who commute to work by biking or walking; the number of gyms per capita; and the number of fitness instructors per 1,000 jobs. Data was collected between September 27 and October 10, 2018.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181114005505/en/

CONTACT: MEDIA:

Citizen Relations

Annie Russell, 949-809-6776

annie.russell@citizenrelations.com

or

For Jordin Sparks

Victoria Valera

victoriavarela@varelamedia.com

KEYWORD: UNITED STATES NORTH AMERICA CANADA CALIFORNIA COLORADO GEORGIA MINNESOTA NEW YORK OHIO

INDUSTRY KEYWORD: WOMEN OTHER CONSUMER ENTERTAINMENT MUSIC TV AND RADIO OTHER ENTERTAINMENT CELEBRITY HOME GOODS RETAIL SPECIALTY SUPERMARKET OTHER RETAIL CONSUMER FAMILY MEN

SOURCE: Procter & Gamble

Copyright Business Wire 2018.

PUB: 11/14/2018 09:00 AM/DISC: 11/14/2018 09:01 AM

http://www.businesswire.com/news/home/20181114005505/en

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