County Branding Survey Gets ‘overwhelming’ Response

January 19, 2019

When a branding survey about Luzerne County launched online last week, organizers hoped to get several hundred responses by the time survey closed on Feb. 1 As of Friday, more than 1,150 already participated. “It’s an overwhelming response. Our initial hope was to get 300, 400 responses to make it a credible survey,” said Ted Wampole, executive director of the Luzerne County Convention and Visitors Bureau. The county’s tourism agency has been on a mission to determine Luzerne County’s brand prior to Wampole taking the job in November. The initiative started under Wampole’s predecessor Janet Hall and various other partners throughout the county. “It was time Luzerne County took a look and determined what our brand is. It does make it easier to market the area for visitors when you learn what your brand is,” Wampole said. The survey asks people what they think of Luzerne County, what are their favorite places to go and where are the top places they would take out-of-town visitors. It also asks people what they think when they hear of Wilkes-Barre, Hazleton, Nanticoke, Pittston, the Back Mountain and Mountain Top. The survey also seeks suggestions of what could be improved. After the survey closes, the county will host international tourism expert Roger Brooks on Feb. 7 and Feb. 8. He will spend one full day touring Luzerne County and the next day he will meet with a group of community stakeholders to help develop the county’s brand. Larry Newman, of the Diamond City Partnership, said the branding survey is “a really important exercise to go through.” Some of the partners in the project are his group, the Greater Wilkes-Barre Chamber of Commerce, the Greater Hazleton Chamber, the Hazleton Downtown Alliance for Progress, the Greater Pittston Chamber, the Back Mountain Chamber and Discover NEPA. “The county is only as strong as the sum of its communities. We have to think about working together when we think about the image we are presenting to visitors and people who live here,” Newman said. Contact the writer: bkalinowski@citizensvoice.com 570-821-2055, @cvbobkal TAKE THE SURVEY Luzerne County Convention and Visitors Bureau is conducting a branding survey about Luzerne County. Take the survey at www.visitluzernecounty.com.

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