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PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Lifecell’s DO 1440 Strategy Transforms the Telecom Industry

February 24, 2019
Lifecell will be showcasing at Mobile World Congress 2019 at Innovation City Hall 4 Stand 4A5. (Photo: Business Wire)

ISTANBUL--(BUSINESS WIRE)--Feb 24, 2019--At Mobile World Congress 2019, Lifecell is getting ready to share its achievements after announcing its new approach to the telecom sector last year. Lifecell DO vision and 1440 strategy changed the direction of the telecommunication industry by combining its telecom and OTT abilities. The 1440 strategy increases the interaction a telecom operator has with its customers to 1440 minutes in a day and provides the best digital experience to customers with digital services.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190224005086/en/

Lifecell will be showcasing at Mobile World Congress 2019 at Innovation City Hall 4 Stand 4A5. (Photo: Business Wire)

As the first operator in the world to apply Lifecell’s 1440 strategy, Turkcell (NYSE:TKC) (BIST:TCELL) has become the fastest growing operator in the last 3 years with 49% bi-annual cumulative growth as of the end of Q4 2018.

Lifecell Press Conference on Feb 27 th at 8:30

Kaan Terzioglu, Lifecell Chairman, will host a press conference on Wednesday Feb 27 th, at Lifecell/Turkcell Booth. Terzioglu emphasizes the need for digitalization for telecom operators and said: “Telecom operators have 32 minutes of customer interaction daily, while we started our journey to be with our customers 1440 minutes a day. We have the most concise vision, DO: Digital Operator, and strategy: 1440. Our digital operator vision allows us to offer digital services that offer the best customer experience and our strategy enables us to be with our customers for 1440 minutes in a day. Lifecell makes DO 1440 available to all operators around the world.”

Lifecell to Showcase in Innovation City Hall 4

Lifecell/Turkcell, which hosted its guests in one of the most impressive booths of the Mobile World Congress in 2018, raises the bar this year. At the congress that will take place between February 25-28 in Barcelona, Turkcell/Lifecell will take place with its outstanding booth in Innovation City 4 - in the hall reserved for the most innovative companies that develop their own technologies. Lifecell’s immersive and interactive demonstrations include:

Attendees will also have the opportunity to experience Lifecell’s digital services and solutions at the booth; such as BiP, fizy, TV+, Lifebox, Okudo, Co-pilot and Yaani.

www.DigitalOperator1440.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20190224005086/en/

CONTACT: Ali Karakaya

Turkcell Corporate Communications Manager

ali.karakaya@turkcell.com.tr

or

Bugra Kaya

Turkcell Corporate Communications Expert

bugra.kaya@turkcell.com.tr

KEYWORD: TURKEY UNITED STATES EUROPE NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: TECHNOLOGY INTERNET NETWORKS TELECOMMUNICATIONS OTHER TECHNOLOGY MOBILE/WIRELESS VOIP COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: Turkcell

Copyright Business Wire 2019.

PUB: 02/24/2019 01:04 PM/DISC: 02/24/2019 01:04 PM

http://www.businesswire.com/news/home/20190224005086/en