Soccer Player Raphaël Varane Joins HyperX as Brand Ambassador
FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--Mar 28, 2019--HyperX, the gaming division of Kingston Technology Company Inc., today announced the signing of French professional soccer player Raphaël Varane as a HyperX Gaming Brand Ambassador. Varane plays for the French national team and won his fourth UEFA Champions League trophy in 2018 at 25 years old, making him the youngest player in history to win the competition four times.
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Soccer player Raphaël Varane joins HyperX as brand ambassador. (Photo: Business Wire)
When not on the pitch, Varane is an eager gamer, playing a variety of FPS and sporting games. With his signing, he joins the growing HyperX family of international ambassadors and devoted gamers such as German international soccer player, Marco Reus, Tottenham and England soccer player, Dele Alli, award-winning artist Post Malone, and legendary Twitch streamer, Shroud.
“I am thrilled to become part of the HyperX family and to join this amazing group of talented ambassadors. HyperX has some exciting projects planned for 2019, and it is great to be part of this brand and community,” said Varane. “Gaming is a part of my everyday life; it helps me disconnect when I’m not training or playing, and I’m excited I’m therefore thrilled to be representing a brand in this space with such quality products.”
As part of the deal signed with HyperX, Varane will be featured in a range of marketing and branding campaigns planned by the company for 2019 and 2020.
“With the recent announcement of Marco Reus as brand ambassador and now Raphaël Varane, the HyperX family continues to expand. We want to show that no matter which platform you use to game; mobile, PC or console, we are all gamers,” said Paul Leaman, vice president, HyperX EMEA. “This is just the beginning of 2019, with lots of announcements to come during this year, to help develop the HyperX brand and grow our business.”
HyperX is an avid supporter of esports and the wider gaming community, having developed high-performance PC gaming products for over 16 years. HyperX recently expanded its award-winning line-up of PC peripherals to focus on console gamers with the launch of their licensed gaming headset products.
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 7 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.
Kingston, the Kingston logo, HyperX and the HyperX logo are registered trademarks or trademarks of Kingston Technology Corporation in the U.S. and/or other countries. All registered trademarks and trademarks are the property of their respective owners.
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