Cervidil 2017 U.S. Promotional Audit Report - ResearchAndMarkets.com

September 12, 2018

DUBLIN--(BUSINESS WIRE)--Sep 12, 2018--The “Cervidil 2017 U.S. Promotional Audit Report” report has been added to ResearchAndMarkets.com’s offering.

The 5 Key Questions Addressed by this Report:

How many physicians were reached by Cervidil through reportable promotional activity in 2017 to drive use within the Labor Induction market? What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity? How does Ferring’s depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology) and how does this compare to the overall set of rep-accessible physicians? How often are physicians receiving paid meals for Cervidil throughout the year (e.g., monthly, quarterly, annually)? Who were the most frequent meal recipients and top paid speakers for Cervidil in 2017?

Data Sources and Methodology:

The author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals. Over 2,500 paid interactions across 1,900 physicians made on behalf of Cervidil were carefully examined to support our analysis. For more information about this report visit https://www.researchandmarkets.com/research/7hhk9d/cervidil_2017_u_s?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180912006053/en/

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SOURCE: Research and Markets

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PUB: 09/12/2018 04:28 PM/DISC: 09/12/2018 04:28 PM


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