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Logo For W-B Area Schools Should Be Complete Soon

December 24, 2018

A company hired in October is working on a new logo design for unified Wilkes-Barre Area School District sports teams. When the sports unification begins for the fall 2019 season, the district’s mascot/nickname will be Wolfpack, and team colors will be black and Carolina blue. The district is merging the sports teams at its three high schools — Meyers, GAR and Coughlin — in 2019-20 due to declining student participation and also plans to merge the three high schools into a new high school in Plains Twp. during the 2021-22 school year. On Oct. 29, the school board approved a three-year contract with Varsity Brands, a company based in Memphis that provides athletic and cheerleading uniforms and graduation and educational products, such as class rings and caps and gowns. Varsity Brands is working on the new logo design and expects “to complete the design by early January,” school district Superintendent Brian Costello said. “Once the primary mark is designed, the students and coaches will have the opportunity to custom design various aspects of the mark,” Costello said. The district plans to introduce around eight logo designs during a May pep rally at the conclusion of the spring sports season, Costello said. Under the contract with Varsity Brands, the district will exclusively use the company for apparel and get 15 percent rewards for equipment and uniform purchases, Costello said. The board on Oct. 29 also approved a similar agreement with Under Armour to get a 40 percent discount on Under Armour uniform purchases. “The Under Armour deal is associated with the Varsity Brands program,” Costello said. “This is a unique opportunity that the district has not been part of before.” The new agreements recognize “that the student experience reaches beyond classroom walls and that a school’s climate and culture is instrumental in its educational mission” and “will provide a collaborative effort to build school pride, student engagement and community spirit,” Costello said. The district plans to borrow up to $137.3 million to fund the construction of a new high school at between Maffett and North Main streets in Plains Twp. The district bought the 78-acre site from Pagnotti Enterprises for $4.2 million. Contact the writer: mbuffer@citizensvoice.com 570-821-2073, @cvmikebuffer

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