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Gay Magazine Ceases Publication Amid Infighting By Principals

June 28, 1991

NEW YORK (AP) _ Outweek, the gay and lesbian magazine known for ″outing″ public figures, has ceased publication because of financial troubles, The New York Times reported today.

Amid infighting by its principals, the two-year-old magazine suddenly folded Thursday.

A notice of the closure signed by president Kendall Morrison, who is hospitalized with AIDS, was tacked to the locked door of the office in Manhattan. It informed the 27 staff members that the magazine had closed, but expressed hope it would publish again soon.

The magazine was founded by Morrison and Gabriel Rotello, who became editor in chief.

It quickly drew attention with a practice called outing - exposing the homosexuality of well-known people.

In a shakeup at the magazine in December, Steven Polakoff, a Florida Realtor listed as publisher, took over daily control of the publication from Morrison. Polakoff dismissed Rotello earlier this month.

The magazine’s circulaton was not audited, but its executives estimated the number between 30,000 to 40,000.

Joe Di Sabato, president of Rivendell Marketing Co., a firm that represents 175 gay publications to advertisers, said Outweek’s controversial policies made it difficult for the magazine to generate sufficient revenue.

″Gay papers in general are probably making more money than ever, despite the recession,″ he said. ″Outweek, however, had the effect of shaking up a lot of gay publications out of their complacency.″

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