Kraft Heinz and Oprah Winfrey Collaborate to Launch O, That’s Good! Frozen Pizza
CHICAGO--(BUSINESS WIRE)--Aug 22, 2018--Pizza night just got even better. Oprah Winfrey, in collaboration with Kraft Heinz, today announced the expansion of O, That’s Good! with a new line of premium frozen pizzas. This launch is the third category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which released refrigerated soups and side dishes in 2017. The O, That’s Good! Brand was inspired by Oprah’s love for nutritious, great-tasting food.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180822005099/en/
Oprah with O, That’s Good! Fire Roasted Veggie Pizza (Photo: Business Wire)
O, That’s Good! Frozen Pizza is a delicious, convenient option for pizza night that the whole family will love. Each pizza is made with a nutritious twist; one third of the classic crust is made with cauliflower* but it’s so delicious you won’t taste the difference. The new line is also made with no artificial flavors or dyes.
“Pizza is a favorite, fun and easy food to share with family and friends,” said Winfrey. “I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love.”
“At Kraft Heinz, we understand that the trifecta of great taste, real ingredients and convenience in food options is nearly impossible to find,” said Christopher Urban, Head of Mealtime Stories at Kraft Heinz. “After the success of O, That’s Good! Refrigerated Soups and Sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”
Mealtime Stories will support O, That’s Good! Frozen Pizza with a robust 360 degree marketing campaign, including a new national TV ad featuring Ms. Winfrey.
O, That’s Good! Frozen Pizza (SRP: $6.99) is available in the frozen pizza aisle at grocery stores nationwide in four varieties: Pepperoni, Five Cheese, Supreme, and Fire Roasted Veggie. Along with pizza, the brand is extending its original line with four new refrigerated soups (SRP: $4.99) and sides (SRP: $4.49) with a nutritious twist: Chicken With White & Wild Rice Soup, Roasted Corn Chowder, Sour Cream & Chive Mashed Potatoes and Broccoli Cheddar Rice.
Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable.
For more information on O, That’s Good! offerings and where to buy, please visit www.Othatsgood.com.
*Less than ½ cup vegetables per serving
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
About Rise Against Hunger
Rise Against Hunger (formerly Stop Hunger Now), an international hunger relief organization based in Raleigh, N.C., works to implement immediate and long-term solutions to hunger worldwide. With program locations in 20 U.S. cities and five international offices, Rise Against Hunger has engaged volunteers to package more than 336 million nutrient rich meals for distribution to 74 countries around the globe. To find out more about Rise Against Hunger’s efforts to end hunger worldwide, please visit www.riseagainsthunger.org.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180822005099/en/
CONTACT: The Kraft Heinz Company
KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS
INDUSTRY KEYWORD: CONVENIENCE STORE ENTERTAINMENT CELEBRITY PHILANTHROPY RETAIL FOOD/BEVERAGE OTHER PHILANTHROPY SUPERMARKET
SOURCE: The Kraft Heinz Company
Copyright Business Wire 2018.
PUB: 08/22/2018 08:30 AM/DISC: 08/22/2018 08:30 AM