AP NEWS

The First-Ever Diwali Fireworks Show in San Francisco Makes History

December 4, 2018

SAN FRANCISCO--(BUSINESS WIRE)--Dec 4, 2018--November 10th, 2018, marked a historical day as an estimated 10,000 excited children and nostalgic parents came out to experience the first-ever Brooke Bond Taj Mahal Diwali Day held at San Francisco’s iconic Pier 39 to commemorate Diwali, the Festival of Lights, celebrated by Indians around the globe. The family-friendly event, sponsored by Brooke Bond Taj Mahal Tea and produced by MIKADO International, culminated with a spectacular fireworks show, an especially meaningful element of the program since it is the traditional form of celebration in India.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181204006102/en/

Diwali by the Bay 2018, sponsored by Taj Mahal (Photo: Business Wire)

While fireworks are commonly associated with major U.S. holidays such as the 4th of July and New Year’s Eve, this was the first time they were launched over the San Francisco Bay to celebrate Diwali. It was a beautiful example of cultures coming together and an understandably proud moment for the over 350,000 Asian Indians that call San Francisco and the Bay Area home--making them the second largest population of Indians in the United States.

Close to 60,000 people tuned in via Facebook Live to view special moments from the event including the fireworks finale.

The day-long event was free and open to the public; in addition to savoring delicious tea samplings from the Brooke Bond Taj Mahal tea cart throughout the day, attendees eagerly lined up to receive henna tattoos, paint personalized diyas (ceremonial clay oil lamps), go for a spin on the teacup ride, snap selfies for the photo mosaic wall and participate in a meet and greet with celebrity Bollywood dancer Manpreet Toor and comedian Rajiv Satyal.

The much anticipated fireworks display lit up the sky and the hearts of the tens of thousands of spectators on site and online. It was a memorable moment for all South Asians witnessing the recognition of a holiday so dear to them on display over the iconic San Francisco Bay.

“Asian Indians are a strong, proud and culturally rich population with traditions that have not only survived, but continue to thrive outside of our motherland. We at Brooke Bond Taj Mahal are committed to ensuring South Asian immigrants feel at home, no matter where they live, which is why we are thrilled to have been able to provide the South Asian community of the Bay Area with an authentic Diwali celebration experience echoing the traditions of home,” commented Partha Guha, Sr. Manager - Marketing & Business Development at Unilever International.

ABOUT BROOKE BOND TAJ MAHAL TEA

With over 50 years of experience, Brooke Bond Taj Mahal is one of India’s greatest refreshment brands, offering the finest premium teas. Its tea is made from carefully selected leaves from the choicest gardens of the Upper Assam, which give it an unmatched aroma and flavor. Brooke Bond Taj Mahal Tea

View source version on businesswire.com:https://www.businesswire.com/news/home/20181204006102/en/

CONTACT: IMANNIA, Inc.

Emerald-Jane Hunter

media@imannia.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: RELIGION ENTERTAINMENT OTHER ENTERTAINMENT CELEBRITY COMMUNICATIONS ADVERTISING MARKETING EVENTS/CONCERTS OTHER COMMUNICATIONS CONSUMER ASIAN-AMERICAN

SOURCE: MIKADO International

Copyright Business Wire 2018.

PUB: 12/04/2018 04:54 PM/DISC: 12/04/2018 04:54 PM

http://www.businesswire.com/news/home/20181204006102/en

AP RADIO
Update hourly