Fall Update: 2018 Political Advertising Set to Break Records - ResearchAndMarkets.com

November 7, 2018
The “Fall Update: 2018 Political Advertising Set to Break Records” report has been added to ResearchAndMarkets.com’s offering.

DUBLIN--(BUSINESS WIRE)--Nov 7, 2018--This report details the latest in advertising forecasts nationally, by type of race, and for states and localities. It includes more than two dozen charts and tables, plus an appendix that lists forecasts for 50 states by type of race (Senate, House, gubernatorial, local, etc.).

With more than five dozen primaries, runoffs, and special elections already behind us, the advertising bombardment has only just begun.

Two-thirds of the estimated $8.9 billion that will be spent on advertising this year has yet to hit the TV screens, radio speakers, road signs, newspapers, and mailboxes.

Broadcast TV is reaping the biggest bounty of this year’s hotly contested elections, but so is digital media, which is getting the second-highest share of dollars.

Key Topics Covered

Executive Summary

Chapter 1: Getting Ready For The Big Guns

Figure 1.1 2018 U.S. Total Forecast Political Media Spending By Media ChoiceFigure 1.2 2018 U.S. Political Ad Spending By MediumFigure 1.3 2018 Projected Broadcast TV Political Ad SpendingFigure 1.4 2018 Projected Cable Political Ad SpendingFigure 1.5 2018 Projected Radio Political Ad Spendingand more...

Chapter 2: Drilling Down: Senate, House, State & Local Spending Forecasts

Figure 2.1 Top 10 States: Total Spending Per Voter, 2018Figure 2.2 Top 10 States: U.S. Senate Election SpendingFigure 2.3 Total 2018 U.S. Senate Election Spending By Media ChoiceFigure 2.4 Top 10 States: U.S. House Election SpendingFigure 2.5 Total 2018 U.S. House Election Spending By Media Choiceand more...

For more information about this report visit https://www.researchandmarkets.com/research/42n2bj/fall_update_2018?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181107005617/en/

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SOURCE: Research and Markets

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PUB: 11/07/2018 10:30 AM/DISC: 11/07/2018 10:30 AM


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