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National Enquirer Redesigns Look

October 2, 1999

NEW YORK (AP) _ Elvis has left the magazine.

The National Enquirer, the supermarket tabloid best known for celebrity gossip and breathless news of Elvis sightings and UFOs, has redesigned itself in hopes of boosting its respectability.

The magazine, whose weekly circulation has dipped to 2.2 million this year from 2.8 million in 1995, has been trying for several years to improve the credibility of its stories, editor Steve Coz said Friday.

``A lot of people think of the Enquirer as pictures of Elvis being alive and aliens, but we’re trying to attack that,″ said Coz, who became editor of the magazine in 1996. ``We are bold and saucy, but the design gives us a bright, credible look.″

The new design, which can be seen in the issue currently on newsstands, uses bolder typefaces and more modern-looking headlines, which the editors hope will create a more newsy feel.

The Enquirer’s new look was created by Roger Black, a respected consultant who has given face lifts to several major magazines, including TV Guide.

The investment firm Evercore Partners bought the Enquirer’s parent company, American Media Inc., for $300 million last spring. Evercore also hired a veteran magazine executive, David Pecker, away from Hachette Filipacchi Magazines to head up American Media. Hachette publishes Elle, Mirabella and about two dozen other titles.

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