5-Day Course: Complete Direct and Digital Marketing - ResearchAndMarkets.com

January 4, 2019

DUBLIN--(BUSINESS WIRE)--Jan 4, 2019--The “Complete Direct and Digital Marketing” training has been added to ResearchAndMarkets.com’s offering.

This Complete Direct and Digital Marketing one week, highly practical & interactive training course will give participants a complete overview of all the essential direct and digital marketing disciplines, how they can work together in your marketing strategy, and helps to highlight areas for further in-depth learning.

By the end of the course, participants will be able to:

Understanding the strategic issues of each topic followed by the nitty-gritty of implementation Knowledge, skills and confidence to plan an integrated marketing strategy Experience in developing offline and online communications strategies The ability to develop a strategy and evaluate the economics of planning and running campaigns The ability to brief and manage creative teams and to evaluate creative work Understanding how to weave together acquisition and retention tools to deliver an efficient digital marketing strategy Knowledge how to build great websites through content, navigation and optimising them using analytics The ability to use social media platforms to benefit the company and stay connected to customers

Course Content

What do we mean by direct and digital marketing

Overview Some key terms and definitions

How direct and digital marketing work together

Customer database The customer loyalty campaigns Customer dominance Internal marketing

Marketing strategies that work

Five critical success factors Positioning Developing and using customer insight Segmentation Costing and evaluating campaigns

Campaign planning

Offline media planning The 7 stages of planning an integrated campaign Turning plans into action Checklists of all key tasks

Getting the most out of your data

The strategic role of data in modern direct and digital marketing Integrating online and offline data Keeping it up to date Data privacy and the law Deduplication and data maintenance Basics of data analysis

Search marketing (SEO and PPC)

Planning your website - functionality, navigation and content Customer personas and customer journeys Getting the right content on your site Copywriting for the web Usability testing - how to make sure things are working SEO - what is it and how do you do it better? Paid Search - what is it and how do you do it better? Affiliate Marketing - what is it and how do you do it better?

Online display and email

How online advertising works Email marketing - acquisition and retention Key success factors for online display Measuring email effectiveness and optimising campaigns

Social media

Social media overview Facebook Twitter YouTube LinkedIn Google+ Social Listening Blogging

For more information about this training visit https://www.researchandmarkets.com/research/3qc3js/5day_course?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190104005278/en/

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Laura Wood, Senior Press Manager


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SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 01/04/2019 08:35 AM/DISC: 01/04/2019 08:35 AM


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