Print advertising sales industry presents career opportunities
The media industry is an ever-changing sector that depends on its sales people to sell the features and benefits of particular products. In this career, people contact those in organizations that are responsible for advertising budgets, discuss their advertising needs, and persuade them to buy advertising space in a product.
Print advertising sales professionals need to know their market thoroughly and have the ability to understand and use sales data in their pitches. Their passion is executing deals, hitting targets and making money.
“While the most desired sales roles will require experience and a track record of success, there are entry-level sales roles available to those who want to get their start in sales. Often these roles will be commission only, but they’re a great way to enter the field, and gain valuable training,” said Keith Wolf, managing director, Murray Resources Ltd.
This is a highly competitive field, and recruiters advise applicants to find a way to stand out from the crowd. One way is to highlight what you have achieved in your current role. What have you done that has been successful?
This is where superior candidates can shine. If they can “sell themselves” well in the interview, it’s viewed as a good indication of what they will be like on the job.
Sales is relatively unique in that performance can be measured more objectively vs. most other disciplines. Top salespeople are able to provide a track-record of success — deals closed, revenue and profits generated, and quotas met.
For this career, look for a core set of skills in potential employees, including:
Confident communication and presenter,
Strong negotiation skills,
Passion for the media, and
Ambition and determination to succeed.
Unlike 20-30 years ago, most industries require a college degree to be considered for a sales role. But some employers look at the whole package an applicant brings to the table.
“While newspaper experience is always a plus, I do consider the education they have received but I also look at personality and the way they present themselves,” said Cindy Cornette, the advertising director at The Facts newspaper and Brazos Monthly. “If they can talk freely to me like they have known me forever, then I know they have no problem asking an advertiser to invest in their business.”