NEW YORK (AP) _ It's not the real Slim Shady _ it's an action figure that looks just like him.

A series of three Eminem dolls will hit stores in July, said Carlos Espada, spokesman for Art Asylum, the Brooklyn, N.Y.-based company that's designing the toys.

One is a low-key version of the rapper as Marshall Mathers _ his real name _ dressed in a puffy white jacket.

A second doll depicts Mathers as his alter ego, ``Slim Shady,'' wearing a hockey mask and carrying a chain saw _ which doesn't work. ``We haven't perfected that yet,'' Espada joked Tuesday.

Details of the third doll were still in the works.

Each costs $9.99, and for $12.99 they come with a base. The dolls will be available at Tower Records and other specialty stores.

``Eminem loves them. His management loves them. They actually have his branding,'' Espada said. ``He was looking to get them done but a lot of companies were kind of afraid to mess with it. We gotta be different.''

Dennis Dennehy, Eminem's spokesman at Interscope Records, said the rapper believed the dolls would be fun for his fans to have.