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PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Fixed-mobile Convergence from Challenger Operators: Case Studies & Analysis, 2019 - ResearchAndMarkets.com

March 22, 2019

DUBLIN--(BUSINESS WIRE)--Mar 22, 2019--The “Fixed-mobile Convergence from Challenger Operators: Case Studies and Analysis” report has been added to ResearchAndMarkets.com’s offering.

As FMC markets mature, opportunities have arisen for challenger operators to launch FMC propositions and rapidly acquire market share

Fixed-mobile convergence (FMC) is a well-established feature of many telecoms markets worldwide, with European markets experiencing the highest level of adoption. Over the past 5 years, several operators in a number of Western European markets have consolidated their FMC bases.

This report analyses the approach of four less-established, challenger operators in Western Europe that have recently launched converged propositions.

This report answers the following questions:

  • How are challenger operators going to market with converged offers? How do their offers differentiate from those of established offers?
  • How are challengers’ FMC strategies different to those employed by established operators?
  • What kind of discounts are challenger operators offering compared with established providers?
  • How successful have FMC offers from challenger players been?
  • What are the likely success factors for challenger FMC strategies?

Companies Mentioned

  • MasMovil
  • Nowo
  • Orange Belgium
  • Vodafone UK

For more information about this report visit https://www.researchandmarkets.com/research/tb5lwd/fixedmobile?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190322005256/en/

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SOURCE: Research and Markets

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PUB: 03/22/2019 10:08 AM/DISC: 03/22/2019 10:08 AM