DUBLIN--(BUSINESS WIRE)--Aug 31, 2018--The "North America Vitamin Fortified and Mineral Enriched Food & Beverage Market - Growth, Trends, and Forecast (2018-2023)" report has been added to ResearchAndMarkets.com's offering.

The North America vitamin fortified and mineral enriched food & beverage market is anticipated to witness a CAGR of 7.6% during the forecast period of 2018-2023.

In North America, health of women is a major driver for the fortified food industry. Concern regarding bone and pregnancy health is becoming increasingly important for fortified packaged food. Many brands of dairy products and bread focus on bone health, emphasizing calcium content. These products particularly appeal to older American consumers who wish to obtain the maximum quantity of nutrients in their food. Thus, North America plays a vital role in the development of this market, with focus on innovation of ingredients.

By application, the market for fortified food & beverage is segmented as cereals, dairy, confectionery, and infant products, to name the major ones. However, cereals and confectionery are the major market shareholders.

North America is the major market for the vitamin fortified and mineral enriched food industry. Therefore to stimulate growth, manufacturers are working towards varying their formulas to include newly popular ingredients based on consumer demand and market opportunities.

Key Developments

Ocean Spray rounded its product portfolio of good for you juices with new organic 100% juice blend and pure cranberry. Campbell Soup owned refrigerated CPG brand Bolthouse Farms announced the launch of its pea-based protein milk.

Key Topics Covered:

1. Introduction

2. Research Approach and Methodology

3. Study Overview

4. Market Dynamics

5. Market Segmentation

6. Competitive Landscape

7. Company Profiles

Abbott Laboratories Campbell Soup General Mills Inc. H.J. Heinz Hain Food Group Inc. Kellogg Company Land O'Lakes Nantucket Allserve Inc. PepsiCo Philip Morris Companies Inc. Proctor & Gamble The Coca-Cola Company

For more information about this report visit https://www.researchandmarkets.com/research/b26ht5/north_american?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180831005223/en/

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Related Topics:Food and Beverage,Vitamins and Dietary Supplements

KEYWORD: NORTH AMERICA

INDUSTRY KEYWORD: HEALTH FITNESS & NUTRITION RETAIL FOOD/BEVERAGE

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 08/31/2018 09:23 AM/DISC: 08/31/2018 09:23 AM

http://www.businesswire.com/news/home/20180831005223/en