Private Label Evolution, 2019 Report - Innovating Private Labels from “Me-Too” to Go-To Brands - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--May 27, 2019--
The “Private Label Evolution, 2019 Report - Innovating Private Labels from “Me-Too” to Go-To Brands” report has been added to ResearchAndMarkets.com’s offering.
Private labels have made significant strides in breaking from their traditionally generic, me-too positioning to become go-to brands in their own right. Retailers are adopting increasingly sophisticated approaches to their own-brand offerings through proactive trend tracking and product innovation. This innovation and associated changes in consumer perceptions are driving consumer traction and market growth within the private label space.
Shoppers no longer distinguish between national and private label brands, as retailers focus their efforts on delivering higher-quality store-branded product ranges occupying ever more shelf space. Nevertheless, retailers continue to innovate and push development in their private labels, seeking to proactively respond to current and evolving FMCG trends.
Reasons to Buy
Key Topics Covered
6. What Next?
For more information about this report visit https://www.researchandmarkets.com/r/m0psl8
View source version on businesswire.com:https://www.businesswire.com/news/home/20190527005161/en/
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INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE SUPERMARKET
SOURCE: Research and Markets
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PUB: 05/27/2019 08:42 AM/DISC: 05/27/2019 08:42 AM