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Private Label Evolution, 2019 Report - Innovating Private Labels from “Me-Too” to Go-To Brands - ResearchAndMarkets.com

May 27, 2019

DUBLIN--(BUSINESS WIRE)--May 27, 2019--

The “Private Label Evolution, 2019 Report - Innovating Private Labels from “Me-Too” to Go-To Brands” report has been added to ResearchAndMarkets.com’s offering.

Private labels have made significant strides in breaking from their traditionally generic, me-too positioning to become go-to brands in their own right. Retailers are adopting increasingly sophisticated approaches to their own-brand offerings through proactive trend tracking and product innovation. This innovation and associated changes in consumer perceptions are driving consumer traction and market growth within the private label space.

Shoppers no longer distinguish between national and private label brands, as retailers focus their efforts on delivering higher-quality store-branded product ranges occupying ever more shelf space. Nevertheless, retailers continue to innovate and push development in their private labels, seeking to proactively respond to current and evolving FMCG trends.

Select Highlights

Reasons to Buy

Companies Mentioned

Key Topics Covered

Executive Summary

1. Introduction

2. What?

3. Why?

4. Who?

5. How?

6. What Next?

7. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/m0psl8

View source version on businesswire.com:https://www.businesswire.com/news/home/20190527005161/en/

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Related Topics:Branding

KEYWORD:

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE SUPERMARKET

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 05/27/2019 08:42 AM/DISC: 05/27/2019 08:42 AM

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