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PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Holly Shapiro Named New Creative Director of Splendid®

February 21, 2019

TEL AVIV, Israel--(BUSINESS WIRE)--Feb 21, 2019--Splendid®, a division of Delta Galil Industries, Ltd. (DELT/Tel Aviv Stock Exchange, DELTY.PK/OTCQX), today announced that it has named Holly Shapiro as Creative Director. Ms. Shapiro brings nearly 20 years of premium design expertise from leading brands including Calyspo St. Barth, Haute Hippie, Roller Rabbit and Gilt Groupe.

“Holly is both a creative designer and proven leader who will bring fresh, new product strategies and perspective to modernize the Splendid® brand,” said Tim Baxter, Delta Galil Premium Brands Chief Executive Officer. “Her expertise in curating product from her time at Gilt, building a brand from her time at Calypso St. Barth and working with cross-functional partners at Roller Rabbit will be instrumental in repositioning Splendid to accelerate growth.”

Ms. Shapiro previously served as Creative Director of private brands for Gilt Groupe, responsible for a number of categories including apparel, footwear, swimwear, and accessories. Prior to that, she designed for Calypso St. Barth, Haute Hippie, Martin + Osa, Liz Claiborne, Laundry by Shelli Segal and Dana Buchman. Ms. Shapiro received an Associate in Applied Science Degree from Fashion Institute of Technology (F.I.T.) and a Bachelor of Science in Textile and Apparel Design Degree from the University of Wisconsin – Madison.

In her new role, Ms. Shapiro will succeed Pamela Protzel-Scott, who has served as Vice President of Design and Creative Director of Splendid for more than 17 years. Ms. Protzel-Scott will serve as a consultant as needed to insure a smooth transition.

Ms. Shapiro said, “I am very excited to join Splendid®, as I have long-admired the brand for its premium soft tees and strong loyal base. While leveraging both, I see significant potential to expand the brand and look forward to taking Splendid® to new levels of growth.”

Mr. Baxter added, “We want to thank Pam for founding this incredible brand and leading its design team since its inception. Her contributions have been extraordinary. We wish her all the best as she embarks on her next chapter with her family.”

About Splendid®

Starting as the leading premium tee in the market 15 years ago, Splendid now has reach in almost every category--- all of which highlight the soft and luxurious fabrics the brand is known for. With an uncomplicated, timeless aesthetic, Splendid has come to be much more than a t-shirt—it’s a lifestyle. At Splendid, our aim is to inspire women and spark creativity. We make clothing that’s effortlessly put together, that looks great and feels even better, that leaves her free to go about living her fullest, most inspired life. Splendid can be found at its retail locations in US and Canada, as well as high-end department and specialty stores domestically, internationally and online. For a full listing of stores, to shop online or for additional brand information, visit www.splendid.com.

About Delta Galil Industries

Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children. Since its inception in 1975, the Company has continually strived to create products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics and quality. Delta Galil develops innovative seamless apparel including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men; babywear, activewear, sleepwear, and leisurewear. Delta Galil also designs, develops, markets and sells branded denim apparel under the brand 7 For All Mankind®, and ladies apparel under the brand Splendid®. For more information, visit  www.deltagalil.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190221005100/en/


Stacy Berns/Danielle Poggi

Berns Communications Group




SOURCE: Splendid

Copyright Business Wire 2019.

PUB: 02/21/2019 09:00 AM/DISC: 02/21/2019 09:01 AM