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Roseanne Barr’s Ratings Drop

August 2, 1990

NEW YORK (AP) _ Tuesday’s rerun of a ″Roseanne″ episode - the first since Roseanne Barr’s screeched version of the national anthem - had an 11 percent smaller audience than the show did the previous week.

An ABC executive blamed the drop of nearly 1.5 million homes more on strong CBS competition than to viewer reaction to the star’s national anthem antics at a San Diego Padres game last week.

″I think it has more to do with the CBS movie doing a 22 (audience) share share ... than a backlash against Roseanne,″ Larry Hyams, ABC’s director of prime-time audience research, said after the ratings were released Wednesday.

The national Nielsen ratings for NBC’s competing ″In the Heat of the Night″ also were down from the previous Tuesday, he said.

Barr’s antics, in which she also grabbed at her crotch and spit on the ground, drew the wrath of baseball fans and President Bush alike.

Her Tuesday show averaged a 13.0 rating, down from last Tuesday’s 14.6. Still, that was enough for the show to win its half-hour time period against other reruns on second-place CBS and third-place NBC.

CBS’ repeat of a the second part of its 1987 miniseries, ″Murder Ordained,″ averaged an 11.4 rating against ″Roseanne.″ NBC’s ″In the Head of the Night″ had a 9.6. Each ratings point represents 921,000 homes.

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