Eros Now Signs Strategic Partnership with BSNL
MUMBAI, India--(BUSINESS WIRE)--Jan 8, 2019--Eros International PLC (NYSE:EROS) (“Eros”), a Global Indian Entertainment Company, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has entered into a platform and content association agreement with Indian state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL). The association comes is part of an initiative to deliver high quality on-demand entertainment to BSNL consumers while enhancing the reach of Eros Now paid subscribers across the rural parts of India.
The partnership between Eros Now and BSNL will further enhance the entertainment experience of BSNL’s post-paid and pre-paid subscribers through their access to the Eros Now app, which includes a vast library of over 11,000+ movies, digital originals, Eros Now Quickies, music videos and more. The alliance is a first for BSNL’s large pre-paid customer base to avail the services of an online video platform. The tie-up will allow all BSNL customers across all packs and tariffs to access the collection of Bollywood and regional entertainment on the go via the Eros Now app.
Mr. Anupam Shrivastava, Chairman and Managing Director, BSNL, shared that keeping up to the commitment of offering great service at affordable price to BSNL subscribers, BSNL has taken this initiative of offering unlimited free viewing of video content on the Eros Now app. This service will be made available to BSNL subscribers by end of January 2019.
As per the recent report by Boston Consulting Group (BCG), by 2020, half of the internet population in India will be from rural India as the internet penetration there is expected to grow to as much as 35%, thus driving video OTT services to take off in rural India. Eros Now’s association with BSNL reiterates its own reach strategy in connecting with predominantly rural Tier II and III markets where the telecom service provider has a strong foothold.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “As trends indicate, the OTT industry in India is expected to reach a size of $5 billion by 2023 with tier II, III and rural areas of India witnessing a sizeable increase in mobile penetration and data consumption. We are well poised to cater to this growing community and our alliance with BSNL is a step towards bridging the urban-rural gap and expanding our national reach.”
About Eros International Plc
Eros International Plc (NYSE: EROS) a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 11,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 128 million registered users and 13.0 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com
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CONTACT: Mark Carbeck
Chief Corporate and Strategy Officer
Eros International Plc
+44 207 258 9909
Vice President – Public Relations
Eros International Media Limited
+91 22 66021500
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KEYWORD: ASIA PACIFIC INDIA
INDUSTRY KEYWORD: ENTERTAINMENT LICENSING (ENTERTAINMENT) TECHNOLOGY TELECOMMUNICATIONS FILM & MOTION PICTURES MOBILE/WIRELESS
SOURCE: Eros International PLC
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PUB: 01/08/2019 09:29 AM/DISC: 01/08/2019 09:29 AM