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US Yogurt Market and Yogurt Innovation Report 2018: Danone, Chobani, and General Mills Control 75% of the Market - ResearchAndMarkets.com

June 13, 2018

DUBLIN--(BUSINESS WIRE)--Jun 13, 2018--The “The Yogurt Market and Yogurt Innovation, 3rd Edition” report has been added to ResearchAndMarkets.com’s offering.

The Yogurt Market and Yogurt Innovation, 3rd Edition focuses on the market for yogurt sold to consumers in the United States through retail channels. The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks.

The report covers all retail distribution channels that carry yogurt, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Yogurt in other forms (frozen yogurt, yogurt dips, snacks, etc.) or yogurt sold in other venues such as foodservice channels, are not part of the formal scope of the market or included in sales quantification.

Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.

Key Topics Covered:

CHAPTER 1: EXECUTIVE SUMMARY

Scope Methodology Definition of Yogurt Retail Sales of Yogurt at $8.8 Billion in 2017 Innovation: The Big Picture Market to Reach $9.8 Billion by 2022 Industry Characteristics: Danone, Chobani, and General Mills Control 75% of the Market Channel Shares

CONSUMER TRENDS

Yogurt Eaten by 55% of Adults Consumers Increasingly Prefer Regular Yogurt Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month

CHAPTER 2: INTRODUCTION

Scope Methodology Definition of Yogurt Spoonable Yogurt Drinkable Yogurt Regulatory Factors

CHAPTER 3: THE MARKET

Key Economic Indicators Historical and Projected Dollar Shipments Retail Sales of Yogurt at $8.8 Billion in 2017 - Market to Reach $9.8 Billion by 2022 Price Trends Volume Sales Market Segmentation by Category Sales

FACTORS TO MARKET GROWTH

Innovation: The Big Picture Dairy Alt as the New Greek New International Styles - Indulgence & Convenience Never Go Out of Style

THE MACRO AND MARKET-SPECIFIC ECONOMIC PICTURE

Sluggish Economy Impacts Consumer Spending Unemployment Rate Declines to Below Pre-Recession Levels Median Household Incomes at All-Time High in 2016 Sluggish Growth of Household Formations Market-Specific Factors to Growth - Key Opportunities for Future Growth

CHAPTER 4: MARKETER COMPETITION

Industry Characteristics Danone, Chobani, and General Mills Control 75% of the Market Leading Brand Lines M&A Activity Lactalis Weighs in to U.S. Yogurt Category Through Acquisition of Stonyfield, Siggi’s New Product Trends - Next-Gen Product Innovation Organic Trends Grass-Fed the Next Step for Organic Kid-Friendly, Portable Probiotics Yogurt’s Free-From Culture Social Marketing Trends Opportunities for Marketing Innovation

CHAPTER 5: RETAIL COMPETITION

Channel Shares Role of Online and e-Grocers: Amazon Effect - Opportunities in Private Label

CHAPTER 6: CONSUMER TRENDS

Yogurt Eaten by 55% of Adults Usage by Product Form Usage by Product Type Usage by Product Style Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month

BRAND USAGE TRENDS

Dannon Maintains, Chobani Gains, Yoplait Declines

APPENDIX

Trade Publications and Associations

Companies Mentioned

Amazon Chobani Danone General Mills Lactails Stonyfield

For more information about this report visit https://www.researchandmarkets.com/research/2rgfnr/yogurt_market_and?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180613005723/en/

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Related Topics:Yogurt

KEYWORD: UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 06/13/2018 10:13 AM/DISC: 06/13/2018 10:13 AM

http://www.businesswire.com/news/home/20180613005723/en

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