US Yogurt Market and Yogurt Innovation Report 2018: Danone, Chobani, and General Mills Control 75% of the Market - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Jun 13, 2018--The “The Yogurt Market and Yogurt Innovation, 3rd Edition” report has been added to ResearchAndMarkets.com’s offering.
The Yogurt Market and Yogurt Innovation, 3rd Edition focuses on the market for yogurt sold to consumers in the United States through retail channels. The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks.
The report covers all retail distribution channels that carry yogurt, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Yogurt in other forms (frozen yogurt, yogurt dips, snacks, etc.) or yogurt sold in other venues such as foodservice channels, are not part of the formal scope of the market or included in sales quantification.
Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.
Key Topics Covered:
CHAPTER 1: EXECUTIVE SUMMARYScope Methodology Definition of Yogurt Retail Sales of Yogurt at $8.8 Billion in 2017 Innovation: The Big Picture Market to Reach $9.8 Billion by 2022 Industry Characteristics: Danone, Chobani, and General Mills Control 75% of the Market Channel Shares
CONSUMER TRENDSYogurt Eaten by 55% of Adults Consumers Increasingly Prefer Regular Yogurt Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
CHAPTER 2: INTRODUCTIONScope Methodology Definition of Yogurt Spoonable Yogurt Drinkable Yogurt Regulatory Factors
CHAPTER 3: THE MARKETKey Economic Indicators Historical and Projected Dollar Shipments Retail Sales of Yogurt at $8.8 Billion in 2017 - Market to Reach $9.8 Billion by 2022 Price Trends Volume Sales Market Segmentation by Category Sales
FACTORS TO MARKET GROWTHInnovation: The Big Picture Dairy Alt as the New Greek New International Styles - Indulgence & Convenience Never Go Out of Style
THE MACRO AND MARKET-SPECIFIC ECONOMIC PICTURESluggish Economy Impacts Consumer Spending Unemployment Rate Declines to Below Pre-Recession Levels Median Household Incomes at All-Time High in 2016 Sluggish Growth of Household Formations Market-Specific Factors to Growth - Key Opportunities for Future Growth
CHAPTER 4: MARKETER COMPETITIONIndustry Characteristics Danone, Chobani, and General Mills Control 75% of the Market Leading Brand Lines M&A Activity Lactalis Weighs in to U.S. Yogurt Category Through Acquisition of Stonyfield, Siggi’s New Product Trends - Next-Gen Product Innovation Organic Trends Grass-Fed the Next Step for Organic Kid-Friendly, Portable Probiotics Yogurt’s Free-From Culture Social Marketing Trends Opportunities for Marketing Innovation
CHAPTER 5: RETAIL COMPETITIONChannel Shares Role of Online and e-Grocers: Amazon Effect - Opportunities in Private Label
CHAPTER 6: CONSUMER TRENDSYogurt Eaten by 55% of Adults Usage by Product Form Usage by Product Type Usage by Product Style Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
BRAND USAGE TRENDSDannon Maintains, Chobani Gains, Yoplait Declines
APPENDIXTrade Publications and Associations
Companies MentionedAmazon Chobani Danone General Mills Lactails Stonyfield
For more information about this report visit https://www.researchandmarkets.com/research/2rgfnr/yogurt_market_and?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20180613005723/en/
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KEYWORD: UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE
SOURCE: Research and Markets
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PUB: 06/13/2018 10:13 AM/DISC: 06/13/2018 10:13 AM