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Joe Muggs Sweetens up the Season With New Candy Blast Frappe

October 3, 2018

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Oct 3, 2018--Joe Muggs, in partnership with The Hershey Company, is blending up a new, exclusive drink called the Candy Blast Frappe made with Kit Kat. Customers looking to satisfy their Kit Kat cravings and indulge in a sweet treat are invited to enjoy this limited-time drink special throughout the month of October. Candy lovers can visit one of the 134 Joe Mugg Coffee Shops located in select Books-A-Million stores to treat their taste buds to the frozen vanilla-based and chopped Kit Kat combination.

“To celebrate the flavors of fall, Joe Muggs is debuting the Candy Blast Frappe made with Kit Kat just in time for Halloween,” said Natalie Blankenship, Joe Muggs café buyer. “Partnering with the Hershey Companies “Kit Kat Brand” for this festive season is the perfect fit to provide our customers with a delicious Halloween treat – but only for a limited time!”

“We are excited about the opportunity to partner with Books-A-Million in support of the Kit Kat brand during our busiest month of the year!” said Travis Parker, Customer Sales Executive, US Foodservice at The Hershey Company.

To complement the new flavor, Joe Muggs also offers baked goods such as cookies and brownies.

For more information about Joe Muggs, including additional gifts from the cafe, please visit booksamillion.com/joemuggs.

ABOUT BOOKS-A-MILLION

Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 200 stores in the 32 states as well as an online store at  booksamillion.com. While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, tech and more, all at great prices. Find the nearest Books-A-Million at  booksamillion.com/storefinder. Follow Books-A-Million on Twitter ( twitter.com/booksamillion ) and like us on Facebook ( facebook.com/booksamillion ).

View source version on businesswire.com:https://www.businesswire.com/news/home/20181003005916/en/

CONTACT: BRAVE Public Relations

Haley Sheram, 404-233-3993

hsheram@emailbrave.com

KEYWORD: UNITED STATES NORTH AMERICA ALABAMA

INDUSTRY KEYWORD: ENTERTAINMENT RESTAURANT/BAR RETAIL FOOD/BEVERAGE BOOKS

SOURCE: Books-A-Million

Copyright Business Wire 2018.

PUB: 10/03/2018 05:05 PM/DISC: 10/03/2018 05:05 PM

http://www.businesswire.com/news/home/20181003005916/en

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