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Watch the new Nike commercial featuring Colin Kaepernick that was trashed by Trump

September 6, 2018

Colin Kaepernick, the former San Francisco 49ers quarterback, has unveiled his first ad of a new Nike campaign: “Believe in something, even if it means sacrificing everything,” it said.

The new endorsement deal has sparked vigorous debate, with some fans expressing displeasure over the apparel giant’s support of a player known for starting a wave of protests among NFL players against police brutality, racial inequality and other social issues.

Some angry fans were even burning and cutting out the signature swoosh logos on their gear — and posting the results on social media.

But Kaepernick and his Nike campaign, which marks the 30th anniversary of Nike’s “Just Do It,” received plenty of support from the sports and fashion worlds Tuesday.

LeBron James said he stands with Nike, a clear reference to the company’s ads. The basketball superstar — and new Los Angeles Laker — made the remarks as he received an award this week for both his style and his philanthropy from Harlem’s Fashion Row.

Bethann Hardison, an activist for diversity in fashion and a former supermodel who was also honored by Harlem’s Row, said she was happy with Nike’s move. “It’s such a divided situation in our world right now,” she said of the negative reaction by some fans. “But I’m such a huge, huge, wholehearted supporter of Colin that I’m very proud that someone understands what he’s done and (is giving) him some kudos.”

Prominent African-American designer Tracy Reese said she loved the new Nike campaign.

“It was tastefully done,” she said. “And really, this is the time to stand up for what you believe in. Colin Kaepernick has done that and I think that we need to follow his example and really go where the heart leads, instead of where everybody expects you to go.”

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