AP NEWS

Pixvana Open-Sources SDK to Advance VR Video Streaming Apps

August 29, 2018

SEATTLE--(BUSINESS WIRE)--Aug 29, 2018--Pixvana, a company that powers the future of XR storytelling and immersive media, today announced that it is open-sourcing its software development kit (SDK), allowing third-parties to incorporate Pixvana’s cloud-services and VR video streaming technology with their own publishing infrastructure to create high-quality branded VR video applications.

Pixvana SPIN Play SDK is an Apache 2.0 open-source-licensed library that developers can plug in to their own Unity application development environment - adding high-quality VR video playback, dynamic controls, and cross-platform support across all VR headsets running iOS. Pixvana’s cloud-based CMS supports advanced data flows for media companies and customizable metadata fields. Users can upload from existing cloud storage and export to custom or public endpoints.

The offering includes flexible media transport and optimized encoding. Output can be moved securely to streaming infrastructure and 16K resolution encoding delivers optimized resolution with Field of View Adaptive Streaming (FOVAS) and VR-native playback projections.

“Application builders needed a drag-and-drop solution to add 360-degree and 180-degree VR video to their Unity based applications for Virtual, Augmented, or Mixed Reality apps,” said Beverly Vessella, Product Manager at Pixvana. “By opening up our valuable, cloud-based VR plug-in to the community, we hope to accelerate the adoption and innovation of VR and AR applications.”

Earlier this year, CNN used SPIN Play SDK to deliver the CNNVR App for Oculus, providing access to breaking news and a selection of original stories produced in the immersive, 360-degree format. Using the Pixvana SDK, the app met “fast startup” requirements, immediately delivering content tuned for high quality within seconds of a viewer selecting any CNNVR video.

“Pixvana partnered with our development team to customize the content pipeline and enable our editors in New York to get the highest quality content into the CNNVR app as quickly and as seamlessly as possible,” said Jason Farkas, Vice President at CNN.

Pixvana is working to transform the way high quality VR video is created and delivered to market. Now anyone can utilize Pixvana’s open-source SDK to create first-party branded VR video applications.

To download the SPIN Play SDK, please visit: https://pixvana.com/developers/

About Pixvana Pixvana is a Seattle-based SaaS startup that powers the future of XR storytelling and immersive media. SPIN Studio from Pixvana is the first integrated platform that transforms the way customers create, edit and show VR video experiences across any device, anywhere. The company is venture-backed by Vulcan Capital, Madrona Venture Group, Microsoft, Cisco, Raine and Hearst Ventures. Pixvana’s founders have proven startup success in media technology, and hail from senior product and engineering leadership roles at Apple, Adobe, Microsoft, and Lucasfilm. For more information visit www.pixvana.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180829005059/en/

CONTACT: Tailwind Public Relations

Jeff Pecor, 802-497-1932

jeff@tailwindpr.com

KEYWORD: UNITED STATES NORTH AMERICA WASHINGTON

INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY OTHER ENTERTAINMENT SOFTWARE AUDIO/VIDEO GENERAL ENTERTAINMENT MOBILE/WIRELESS

SOURCE: Pixvana

Copyright Business Wire 2018.

PUB: 08/29/2018 07:00 AM/DISC: 08/29/2018 07:00 AM

http://www.businesswire.com/news/home/20180829005059/en

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