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Don Lee Farms’ Organic Plant-Based Burger Now in Nearly 300 More Markets in the Northeast

November 16, 2018

LOS ANGELES--(BUSINESS WIRE)--Nov 16, 2018--Don Lee Farms is announcing the expansion of its popular Organic Plant-Based Burger to nearly 300 Tops Friendly Markets® and Stop & Shop® markets in the Northeastern United States. The burger, alongside its popular veggie burgers, will be sold in both the fresh meat case and frozen section.

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Don Lee Farms’ Organic Plant-Based Burger available in the fresh meat case. (Photo: Business Wire)

The new Don Lee Farms Organic Plant-Based Burger is made with a handful of organic plant-based ingredients that sizzles on the grill just like raw beef. The burger is organic, vegan, gluten-free and an excellent source of plant-based protein. The fastest growing burger of its kind is the only burger to qualify for USDA’s organic certification and was recently featured on Amazon’s Treasure Truck, selling out in every city from Austin to Philadelphia.

“Our Organic Plant-Based Burger, just like our other popular veggie burgers on the market, have appealed to consumers across a broad spectrum of diets. That’s why we are seeing this type of success. Meat, vegetarian and plant-based eaters prefer our organic products to other burger alternatives because they know our family’s brand stands for uncompromising quality and a passion for plant-based food innovation,” said Donald Goodman, President, Don Lee Farms.

Danny Goodman, Don Lee Farms, adds, “From our decades of experience in plant-based food production, we know that artificial and modified ingredients are not the answer to a satisfying burger. Consumers are surprised to learn that other plant-based burgers on the market can’t qualify for natural or organic. With supermarkets like HEB®, Wegmans®, Stater Bros® and now Tops Friendly Markets® and Stop & Shop® raising the bar, consumers don’t have to compromise.”

Danny continues, “Our ingredients are sustainable and we are very proud of that. But more importantly, our customers say our burger just tastes better. We are seeing a big response when consumers are given a choice between artificial and organic in the marketplace, and now we are in more stores and in more sections within the supermarket to lead the change.”

Since its launch, Don Lee Farms has sold millions of the Organic Plant-Based Burger to club stores and select markets. CookingLight Magazine proclaimed, “When a new ‘beefy’ burger by Don Lee Farms came to the market… we gamely decided to taste them against the other beef-like veggie burgers. And we liked them. In a side by side taste test, we preferred Don Lee Farms’ burgers.”

The family-owned food company based in California currently sells its popular burger at Costco Wholesale®, Wegmans®, HEB®, Stater Bros® and select markets across the United States. Contact Don Lee Farms directly for availability in your area.

About Don Lee Farms

Established in California in 1982, Don Lee Farms is a family-owned food manufacturer and leading national supplier of organic and conventional food products. They are the leading national producer of organic veggie burgers. Don Lee Farms produces plant-based and meat proteins for retail, club, foodservice and school foodservice markets. Consumer products and end items are sold at major retailers nationwide such as Costco Wholesale®, Whole Foods Markets® and Walmart® under the Don Lee Farms label, private brands and under brands of their partners. For more information, visit  www.DonLeeFarms.com or follow Don Lee Farms on Facebook and Twitter, @DonLeeFarms.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181116005029/en/

CONTACT: Don Lee Farms

Maria Aguilar

maria@donleefarms.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE SUPERMARKET

SOURCE: Don Lee Farms

Copyright Business Wire 2018.

PUB: 11/16/2018 07:00 AM/DISC: 11/16/2018 07:00 AM

http://www.businesswire.com/news/home/20181116005029/en

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