Mobiquity Networks and Barometric Partner to Provide Real-Time Store Visit Attribution for Precise Media Targeting and Savings
NEW YORK, Oct. 11, 2018 (GLOBE NEWSWIRE) -- Mobiquity Networks, a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising and wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ) today announced they have partnered with Barometric, a leading provider of the industry’s most advanced cross-environment tracking and measurement solution, to provide real time store visitation attribution to premium advertisers and agencies.
The new Mobiquity Networks/Barometric product reshapes the opportunity for advertisers by providing store visit data in near real-time. This advancement of store visit attribution technology creates a new category of targeting and in-flight campaign optimization not previously available including budget optimization based on channel success, media targeting based on current store visitation and audience segmentation based on real-world activities.
The new service utilizes elements from Mobiquity Networks Passage Platform and Barometric’s unified measurement services. The new product will be available on both Mobiquity Networks’ ADvantage Platform and Barometric’s Panel.
“Near real-time store visitation attribution is a service our clients and potential clients have been requesting for some time, so we feel this new and exciting offering will bring on additional users to our platform and increase our overall revenue,” said Dean Julia, CEO at Mobiquity Technologies.
“In my opinion, the concept of utilizing near real-time attribution to optimize campaigns is groundbreaking for media buyers. This will allow them to be more efficient and effective in driving successful campaigns,” stated Anthony Iacovone, CEO at Barometric.
About Mobiquity Networks ( www.mobiquitynetworks.com )
Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ), is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising. The Company provides precise mobile location data and insights on consumer’s real-world behavior on a single platform that’s easy to use and includes all the necessary features and tools required to run a successful mobile ad campaign. Our goal is to help advertisers deliver the right message to the right person at the right time more efficiently and effectively than ever before.
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About Barometric ( www.barometric.com )
Barometric® is the most advanced cross-environment media tracking and measurement solution in market. Originally developed as an internal tool for AdTheorent’s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric’s technology has served, tracked, and organized petabytes of data for use by brands to understand cross environment activity and gain actionable insights. Barometric is now offered as an independent hosted service offering for use with all media allowing marketers to leverage Barometric’s transparent, multi-environment methodology to measure cross-channel engagement in real-time, allowing for ongoing optimization and campaign management. Barometric is the only solution capable of collecting mobile IDs across all environments — such as web, app, rich media, video and brand studies — and matching these multiple IDs to a single user, resulting in superior attribution.
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