Great Clips Joins with X Games to Become Official Retail Salon Sponsor
MINNEAPOLIS--(BUSINESS WIRE)--Jan 24, 2019--Today, Great Clips, Inc., the world’s largest salon brand, announced that they are the official retail salon sponsor of the X Games in 2019, which includes X Games Aspen and X Games Minneapolis.
As an official X Games sponsor, Great Clips will receive on-site branding spanning the X Games app and spectator guide, jumbotron, billboards and athlete bibs at X Games Aspen, as well as a consumer-facing brand experience at X Games Minneapolis’ X Fest. Great Clips will also receive branding and integrations during X Games event telecasts on ESPN and on XGames.com.
Great Clips will also provide fans with insights and commentary from some of the biggest names competing at the X Games through custom video content that will air on ESPN and online channels leading up to and during events in Aspen and Minneapolis.
To kick off, Great Clips partnered with four-time X Games medalist James Woods, to learn more about his preparation for X Games Aspen and to document the skier getting a new haircut – courtesy of Great Clips – that will make its debut in Aspen. To view the video, click here. An interview video featuring two-time X Games medalist and snowboarder, Sage Kostenburg, will also be released during X Games Aspen with additional content planned for X Games Minneapolis.
“As the leading action sports competition, the X Games provide Great Clips with unique opportunities onsite, through telecast and online channels to connect with a passionate community of fans that celebrate style and personality,” said Lisa Hake, Vice President of Marketing and Communications at Great Clips. “We look forward to showing fans of the X Games how Great Clips can cater to their individual needs and styles at any of our 4,300 salons, while showcasing how quick and easy a great haircut experience can be.”
Added Andrew Messina, SVP Disney Advertising Sales, “We’re always looking for brands who want to take a traditional sponsorship to the next level. The X Games is more than an event, it’s a lifestyle, and we look forward to Great Clips being a part of it both in Aspen and Minneapolis.”
X Games marks the latest marketing initiative by Great Clips that is designed to enhance its relationship with customers and connect with new audiences where they live and have fun.
About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips® has more than 4,300 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips is 100 percent franchised, and salons are owned locally by more than 1,200 franchisees across North America. Great Clips franchisees employ nearly 40,000 stylists who receive ongoing training to learn the Great Clips customer care system and advanced technical skills. As a walk-in salon, Great Clips provides value-priced, high-quality haircare for men, women and children. Getting a great haircut at Great Clips is more convenient than ever with Online Check-In and Clip Notes®. To check-in online, visit GreatClips.com or download the free app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit GreatClips.com.
X Games Aspen 2019
X Games Aspen 2019 will feature 15.5 hours of extensive coverage and live content distributed on ESPN, ABC and the ESPN App from January 24 – 27. In addition, all 15.5 hours of live content, plus exclusive competitions, musical performances and X Games Extra shows will be streamed on the @XGames YouTube, Facebook and Twitter pages. Extensive coverage will also feature across ESPN digital and social platforms, including XGames.com, the X Games Aspen App, and X Games on Twitter, Facebook, Instagram, Snapchat and more.
The World of X Games features a variety of X Games and athlete-focused content. For the most updated schedule and information on World of X Games, go to www.xgames.com. Check local listings for additional details.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190124005436/en/
CONTACT: Great Clips
Director of Communications
KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA
INDUSTRY KEYWORD: EXTREME SPORTS RETAIL SPECIALTY CONSUMER SPORTS MEN
SOURCE: Great Clips, Inc.
Copyright Business Wire 2019.
PUB: 01/24/2019 09:00 AM/DISC: 01/24/2019 09:01 AM