Cult fave LaCroix sparkling water faces cockroach killer lawsuit, fans rally in defense

October 11, 2018

Everyones favorite user of the word pamplemousse is having a bit of a week. (That means grapefruit, for you non-obsessive LaCroix drinkers.)

LaCroix got slapped with a lawsuit Monday positing that the sparkling waters natural flavorings are in fact synthetic. Moreover, the class-action lawsuit alleges that the beverage uses chemicals found in cockroach poison.

Cue a thousand headlines linking the seltzer from La Crosse, Wis., to insecticide.

There is a bit of truth to the allegations, only in that linalool, one of the plant-derived chemicals LaCroix uses to flavor its beverages, is also found in cockroach poison. That doesnt make it human poison, though. As Popular Science pointed out in a comprehensive article challenging many of the claims in the lawsuit, we dont ban chocolate just because dogs cant eat it.

Now, whether LaCroix is actually good for you is another question entirely. Healthwise, claiming to be all natural doesnt mean anything at all. Its just a marketing word; a pretty good one, at that. Plus, too much sparkling water can harm tooth enamel or cause you to, well, burp.

LaCroix called the lawsuit allegations misleading and false and reached out to supporters on Twitter to stand with us as we defend our beloved LaCroix.

Twitter users had some fun taking a stand on behalf of their beloved beverage.

Update hourly