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New leaders named for KFC, Pizza Hut, Taco Bell restaurant chains

June 10, 1997

NEW YORK (AP) _ New leaders were named Tuesday for the three restaurant chains _ Pizza Hut, Taco Bell and KFC _ comprising the new $10 billion company that PepsiCo Inc. plans to spin off later this year.

An advertising executive was named to the top job at Pizza Hut, a Taco Bell marketing executive got the top post at the Mexican-style chain and the new KFC boss comes from PepsiCo’s international restaurant business.

The moves come only a day after PepsiCo recruited its onetime president Andrall Pearson to be chairman and chief executive of the restaurant company and named David Novak as vice chairman and president of the soon-to-be independent operation. Novak had been president of both the Pizza Hut and KFC chains.

When it is spun off later this year, the business will be the world’s biggest restaurant company with more than 29,000 outlets.

Pearson and Novak announced the top executive team for the three chains.

Mike Rawlings was named as president and chief concept officer at Pizza Hut after a 17-year career in marketing and advertising. Most recently, he had been president and chief executive of the Dallas operations of the ad agency DDB Worldwide and had also headed the agency Tracy Locke in Dallas.

Tracy Locke, which recently changed its name to TLP, has handled print advertising assignments for Pizza Hut. Novak had worked with Rawlings at Tracy Locke before joining PepsiCo more than a decade ago.

Aylwin Lewis, who had been senior vice president for operations at Pizza Hut, was promoted to chief operating officer. Pizza Hut has 7,700 restaurants in the United States and is based in Dallas.

At Irvine, Calif.-based Taco Bell, the top marketing officer, Peter Waller, 42, was named president and chief concept officer. He replaces John Antioco, who recently left to head the Blockbuster Entertainment music and video rental chain for Viacom Inc.

Before becoming the top marketing officer at Taco Bell, Waller had held several positions both in the U.S. and overseas in the KFC chain.

Waller expects to name a chief operating officer for Taco Bell soon.

Jeff Moody, a 10-year PepsiCo veteran who has been a top operations executive in its international restaurant operations for the past two years, was named president and chief concept officer for Louisville-based KFC chain.

Chuck Rawley was named chief operating officer at KFC after 10 years there, most recently serving as an operations and concept development executive.

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